Jenna Kuklinski: Head of Brand Marketing ROXY Americas in SAN CLEMENTE, CA

Responsible for brand marketing in the Americas, building brand equity in the Americas market to increase market share and consumer engagement of ROXY between content production, campaign activation, events, community development, in-store & POS assets and team & athlete management. Additionally, work with the global marketing team to oversee development and execution of marketing strategies and plans with a focus on brand activations, as well as scout for talent globally for snow category. In-Region Responsibilities: - Oversee brand marketing budget for athletes & ambassadors, events, PR, media, digital and social and other communications - including liaising with AP on invoices. - Oversee brand marketing support & appearance of brand on digital channels. - Liaise with eComm to identify and develop content plans as needed. - Oversee brand appearance on social media to respect representation of brand positioning. - Own PR & Media planning to support brand positioning and increase consideration of key universes. - managing both internal and external agencies. - Direct POC for PR agency. - Develop media plan for campaigns as necessary and POC for media buying agencies internal and external. - Report on seasonal PR & media results - Develop brand right partnerships to build brand equity and directly manage collaborations. - Oversee athlete portfolio and activation strategy in region to leverage athletes to drive results.. - Manage athlete contract negotiations for regional athlete team. between athlete and legal team. - Responsible for Global Snow Scouting - Directly manage any Global Athletes in region - Own strategic integration of influencers in ROXY campaigns and collections beyond seeding. - Ensure brand-appropriate influencer application. - Develop the regional event and activation strategy to build brand equity and increase consideration of key universes. - Manage regional content creation requirements. - Liase with Global team to validate all content requirements, creative and GTM plan on regional collections and pick up shoots.

Implement social media strategies for The Blog™, Facebook, Twitter, Pinterest, Tumblr and weekly Marshmallow Mail™ using CMS tools and SEO optimization Work with Camp Relations Manager on content strategy to drive continuous growth of camp's digital community Work with professional snowboarders, industry leaders, camp staff and campers to create a unique voice through exclusive features within The Blog™ Manage contributing writers, photographers, and videographers

Facilitate sales, returns, exchanges, warranties and special orders for any and all products, providing excellent customer service to all patrons Receive and check all product as it arrives to store

Manage and run a house of campers of the ages anywhere from 9 to 20 Drive buses for transportation to and from activities Run and manage activities with co-workers in the afternoon and evenings for campers Ensure safety and happiness of all campers at all times