Golf

Creative Agencies

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Yoga

Health & Fitness

4-year letter winner as a tennis player at the university of colorado

Avid skier and snow lover

Yoga enthusiast

Recreational runner and lover of the boulder flatirons

Frozen yogurt connoisseur

Delusional optimist

Shoe collector

And family lover.

Director of Marketing

Marketing & Sales

I was born and raised in beautiful Boulder, CO where I also attended the University of Colorado and was a member of the Division 1 Women's Tennis team - GO BUFFS! My passion for marketing comes from my educational background in Psychology, Business, and a little bit of competitive spirit. 

I currently work at Apex Ski Boots and lead all marketing initiatives for this innovative Winter sports brand. I cut my teeth on the agency side working at Crispin Porter & Bogusky, where I worked my way up in Account Services. My experiences at CP+B ranged from small new business pitches to house-hold brand names and international multi-channel campaigns. Some of those brands include Burger King, Microsoft, Milka & Old Navy. 

At Apex Ski Boots I am in charge of all B to B and B to C marketing initiatives including (but not limited to) social media, digital, print and video, content, tradeshow, packaging, and SEO. The Apex brand was a startup when I came on board in 2011. It has been an inspiring learning experience to be involved in the branding of such a revolutionary Winter sports company. 

I have been involved in innovative business solutions my entire career, so I am not interested in the status quo

Apex Sports Group LLC.
Director of Marketing November 2012- Present
• Responsible for strategy, development and execution of all marketing projects associated with Apex Ski Boots
• Liaison between internal product development and creative agencies to execute fully integrated advertising campaigns
• Led all Apex content development, timeline creation, and budget management for email, digital and print marketing
• Managed the creation, development, and promotion of Apex’s smart phone referral app, Apex Inside Edge
• Coordinated production of multiple web brand videos with rolls in pre-production concepting, execution, editing, and distribution
• Established all social brand platforms including design & copywriting for Twitter, Facebook, YouTube, and LinkedIn
• Involved daily in customer service initiatives and worked directly with customers to solve problems and create brand loyalty
• Responsible for all US and International tradeshow planning and coordination
• Provided supported for A/P,A/R, R&D, and Sales departments with skills in Quickbooks®, Excel, and PPT
• Oversaw shipping, receiving, inventory and quality control in relation to product marketing and management

Crispin Porter & Bogusky
Content Manager December 2011-October 2012
Old Navy
• Project manager and liaison between client and internal departments to create fully integrated advertising campaigns for the Old Navy fashion brand
• Organized the ideation process for multiple international TV, radio, and print campaigns.
• Responsible for Old Navy’s first global brand video to extend the knowledge of the US based brand to new markets starting with Japan in
2012
• Brought support to the social creative team by helping to design monthly conversation calendars using Twitter, Facebook, and YouTube.
Content Manager- June 2011- November 2011
Milka
• Managed content and communication with numerous international clients for the 2011 outdoor print campaign that was executed in more that 10 countries and numerous languages
• Organized logistics for multiple international TV campaigns; including pre-production approvals, live action shoots, and the editing processes and approvals
• Supported the effort to bring digital and interactive advertising to the brand’s repertoire by designing an online and social brand platform to be integrated worldwide in the coming years
Assistant Content Manager- September 2009- June 2011
Burger King
• Project manager and primary contact for all Burger King visual assets used in TV, Print, and online advertising.
• Responsible for day-to-day communication, leading creative and production teams through campaign processes
• Managed multiple campaigns simultaneously, including the launch of Burger King Breakfast- the largest ever for a new product launch in
company history to date
• Digital brand manager for Facebook and twitter, controlling status updates, wall postings, and photo/video assets to a fan base of over
500,000 people
Bolthouse Farms - California Carrot Farmers
• Managed internal efforts in research and creative strategy that won the Bolthouse business for the agency
Content Account Coordinator November 2008- September 2009
Microsoft
• Supported a 40+ department for day-to-day agency maintenance, protocols and competitive tracking
• Served as a liaison between account directors, account team, client and creative team
• Conducted consumer research to aide in the launch of initial brand campaigns “Im a PC” and “Laptop Hunters”
• Contributed to creative presentations that solidified the new position of PCs in the world of consumer electronics

Account Supervisor

Find out detailed information about Jennifer Hanson, Director of Marketing in Denver, CO

Jennifer Hanson: Director of Marketing in Denver, CO