Founder

Executive

Marketing Consultancy • www.lidocreative.com
Develop digital marketing and inbound lead generation strategies and collateral for various industries

• Consult clients on website and marketing automation programs including inbound lead generation, integrated marketing, content management and information architecture
• Create content and implement automated workflows and email campaigns to enhance user experience and nurture leads while promoting client brands and product lines
• Design and develop website content, landing pages, physical assets and tradeshow marketing materials to attract leads and site visitors while boosting brand awareness and conversions
• Current and past clients include Austin-Weston, Bridgeline, BizBash, LiftMetrix (now Hootsuite Impact), The Leo House of NYC, LassoBack, OpenMoves, Moderne Communications, Crowdster

SaaS Peer-to-Peer Marketing Engagement Solution
Rebrand, launch, develop and strengthen start-up company and develop marketing initiatives

• Expand target audience by rebranding from Karma411 to Crowdster (product, pricing, revenue projections, branding)
• Lead marketing strategy to develop solutions that deliver results (website, social media, downloadable whitepapers, video, SEO, PR)
• Develop strategic relationships with key event, media and publishing companies that result in regular speaking engagements and media exposure
• Measure advertising performance and ensure delivery against sales and business goals
• Develop and manage channel partner and strategic vendor relationships

Director of Marketing

Experiential Marketing Agency with Nationwide Capabilities in Events, Mobile Marketing & Non-Traditional Media
Facilitate all aspects of client strategy from generation of online leads to answering RFPs and client communication

• Increased monthly website traffic by 900% through management/development of Google Adwords campaigns, online marketing campaigns and blogging
• Creative development, design, site structure (information architecture), and maintenance of new experiential marketing website
• Developed and pitched integrated marketing programs spanning experiential marketing, non-traditional media, interactive technologies and neighborhood media placement for a diverse range of clients including: Suave, Merrell, StriVectin, Keds, Alaska Airlines, Hush Puppies
• Facilitating growth through the strategic development of new services, offerings and partnerships
• Redesign effective proposals, presentations and creative materials for presentation to key clients and stakeholders

Manager- Creative & Strategy

Find out detailed information about Jennifer Maffeo, Founder in Lido Beach, NY

Jennifer Maffeo: Founder in Lido Beach, NY

Jennifer Maffeo

Griffith University

Villanova University School of Business