Jennifer Mitchell: Senior Lecturer, Marketing in Whitefish, MT

Courses Taught: Advertising Research, Critical Issues in a Global Economy, and Advertising Strategies and Executions. Students were sophomores through graduate level.

Led Agency consumer engagement initiatives and competence development generating over $6 million yearly. Published four significant consumer and promotion trend documents that opened new touch points for Clients including interactive, music, sports, and fitness. Mentored executives in field offices for business development and strategic plans. Win rates increased significantly and resulted in opening two new offices and improved profitability.