Jennifer Morse: Marketing Manager in HUNTINGTON BEACH, CA

• Managed diverse marketing projects, including: product launches, channel marketing assistance, content generation (photography and video), brand partnerships, influencer partnerships, and trade shows and events • Developed, coordinated, and managed projects throughout the project life cycle and monitored progress to ensure projects are completed on time and budget • Managed external marketing communications and public relations to increase awareness • Developed marketing process for product launches to improve communication between departments

• Oversaw agencies in the development of creative for television commercials and photography and execution of digital marketing strategy for the Rule the Outdoors campaign, a nationwide advertising campaign • Lead national awareness campaigns utilizing direct marketing and digital marketing tactics targeting specific markets to drive awareness and generate leads • Developed and executed strategic outbound communications, including email marketing and social content - Organically doubled Instagram followers (about 250k to 500k) in one year • Work with industry influencers to promote products to target markets • Develop and execute strategic outbound communications, including email marketing • Write and edit press releases, web content, articles, and other miscellaneous copywriting • Assist with the script and quiz questions for internal training videos • Assist the Brand Manager with cross-promotions with partners and sponsors • Collaborate with the Creative Team to develop social media content, catalogs, packaging, fliers, etc. • Developed and managed digital marketing for the All-Terrain Slayer Sweepstakes - Worked with the brand manager to develop a digital strategy - Managed execution of the strategy on digital platforms (social media, website, email) - Resulted in over 73,000 entries, far exceeding our goal and previous sweepstakes • Assisted with planning, organizing, and executing the Rule the Outdoors campaign, a nationwide campaign promoting cordless outdoor power equipment • Managed a top-handle chainsaw awareness and giveaway campaign, a direct marketing campaign targeting arborists across the nation to drive awareness for the new top-handle chainsaw • Managed a brand awareness, demand generation, and lead generation campaign for the Makita's Cordless Backpack Vacuums targeting janitorial/sanitation service providers