Jennifer Porto:

• Generated content strategy for OOH network in 300+ malls to drive revenue for Fortune 500 companies such as Macy's and Comcast • Directed management of major retail client relationships including American Eagle Outfitters, Coach, Gap, H&M, and Nordstrom • Developed content and creative executions for client campaigns and in-house marketing content • Oversaw content partnerships with athletes during the 2016 Rio Olympics • Conducted bi-yearly Nielsen research study to inform content strategy • Responsible for activities and booth at industry events • Strategized execution of trade marketing campaigns and email blasts

• Developed and scheduled daily & weekly content programs for Out-of-Home Network in 200+ malls • Fostered close relationships with PR contacts at companies including American Eagle Outfitters, Polo Ralph Lauren, and Steve Madden • Worked directly with the ad sales team to ensure content is utilized to maximize revenue • Managed all content for company website and blog • Developed and maintained the annual editorial calendar across entire network