Jennifer Porto:
Jennifer Porto
United States
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Summary
Activity
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Work experience
Adspace Network
Manager, Content & Marketing | 12/2014 - 12/2016
• Generated content strategy for OOH network in 300+ malls to drive revenue for Fortune 500 companies such as Macy's and Comcast
• Directed management of major retail client relationships including American Eagle Outfitters, Coach, Gap, H&M, and Nordstrom
• Developed content and creative executions for client campaigns and in-house marketing content
• Oversaw content partnerships with athletes during the 2016 Rio Olympics
• Conducted bi-yearly Nielsen research study to inform content strategy
• Responsible for activities and booth at industry events
• Strategized execution of trade marketing campaigns and email blasts
Adspace Network
Associate Editor | 12/2013 - 12/2014
• Developed and scheduled daily & weekly content programs for Out-of-Home Network in 200+ malls
• Fostered close relationships with PR contacts at companies including American Eagle Outfitters, Polo Ralph Lauren, and Steve Madden
• Worked directly with the ad sales team to ensure content is utilized to maximize revenue
• Managed all content for company website and blog
• Developed and maintained the annual editorial calendar across entire network
Education history
Arizona State University
Bachelor of Arts | 2005 - 2008
University of Southern California
Master of Arts | 2016 - 2018
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