Specialized knowledge in direct-to-consumer marketing for large scale consumer retail and entertainment companies. Over seven years of experience creating effective and authentic print, digital, and out-of-home, creative executions in order to attract, engage, and delight consumers.

•	Generated content strategy for OOH network in 300+ malls to drive revenue for Fortune 500 companies such as Macy's and Comcast
•	Directed management of major retail client relationships including American Eagle Outfitters, Coach, Gap, H&M, and Nordstrom
•	Developed content and creative executions for client campaigns and in-house marketing content 
•	Oversaw content partnerships with athletes during the 2016 Rio Olympics
•	Conducted bi-yearly Nielsen research study to inform content strategy  
•	Responsible for activities and booth at industry events  
•	Strategized execution of trade marketing campaigns and email blasts 


Manager, Content & Marketing

•	Developed and scheduled daily & weekly content programs for Out-of-Home Network in 200+ malls 
•	Fostered close relationships with PR contacts at companies including American Eagle Outfitters, Polo Ralph Lauren, and Steve Madden
•	Worked directly with the ad sales team to ensure content is utilized to maximize revenue
•	Managed all content for company website and blog 
•	Developed and maintained the annual editorial calendar across entire network  


Associate Editor

Find out detailed information about Jennifer Porto,  

Jennifer Porto:

Jennifer Porto

Arizona State University

University of Southern California