B.A. English Literature, B.A. French Literature and Culture

Lifestyle

Outdoor

Senior Director, Partnership Marketing

Marketing & Sales

I currently serve as the Senior Director of Partnership Marketing at the Competitor Group, the active lifestyle industry's leading media and event entertainment company. 

Through my 11+ years of experience, I have developed marketing programs across all platforms (event, digital, social media, mobile, email, TV, print, radio, outdoor and grassroots) and have helped brands create programs that engage the active lifestyle audience.

I have enjoyed creating successful multi-platform programs for a variety of brands including adidas, Transamerica, Chocolate Milk, Gatorade, Brooks, Nike, Westin and more.

*Director, Partnership Marketing (2011 – 2015), Manager, Partnership Marketing (2009-2011)
*President's Award for Excellence (2014)

- Oversees four employees: Two (2) Managers and Two (2) Coordinators 
- Oversees the development of marketing and sponsorship programs across all CGI properties event, print, digital, social media, mobile, database (newsletters) and grassroots: Rock ‘n’ Roll Marathon Series, Kids Rock Series, TriRock Series, Competitor, Women’s Running, Triathlete and Velo 
- Creates integrated, multiplatform programs for current and potential advertisers 
- Strong knowledge and understanding of digital and social media
- Successful programs for partners/advertisers include: Toyota, Mazda, Brooks, Gatorade, Milk, Mizuno, Transamerica, Humana Vitality, Westin and more
- Instrumental in creating unique “out of the box” opportunities for current and potential partners/advertisers
- Manages the development of all materials for the sales team: presentations, media kits, collateral, proposals, etc.
- Oversees the execution of custom programs for partners/advertisers
- Manages and evaluates all research to support sales 
- Proprietary audience research as well as third party metrics

- Develops and manages  marketing and sponsorship programs for all Universal Sports properties: UniversalSports.com, Universal Sports TV, Universal Sports Mobile, Universal Sports Core Network
- Creates multiplatform media (TV and online) programs for current and potential advertisers
- Successful programs for advertisers such as Nike, Gatorade, Champion, etc.
- Instrumental in creating unique “out of the box” opportunities for current and potential advertisers
- Works with TV and online production teams on developing new programs 
- Manages the development of all materials for the sales team: presentations, media kits, proposals, etc.
- Oversees all trade marketing plans to drive advertisers/clients to UniversalSports.com and Universal Sports TV
- Manages and evaluates all  research to support sales 
- Proprietary audience research as well as third party metrics
Works with NBC Sales Marketing team on NBC/Universal Sports cross-platform programs
Works with Marketing counterparts to help drive audience traffic to UniversalSports.com and Universal Sports TV

Marketing Manager

- Develops and manages overall media strategy for all lines within adidas Originals, the lifestyle/fashion part of the brand (includes adidas Skateboarding, Celebrate Originality, Superstar, adidas/NBA Superstar, Ali by adidas, adicolor, Urban Basics, Missy Elliot, adidas Originals stores and adidas coop initiatives with retail partners – Foot Locker, Finish Line, Journeys, etc.) 
- Develops and manages overall media strategy for adidas/Stella McCartney
- Experience in all media- Online, Social Media, Mobile, Print, OOH, Radio, TV, Events 
- Has managed large national multiplatform programs as well as smaller scale regional initiatives 
- Creates and maintains: presentation decks, flowcharts, budget worksheets, post campaign analysis, etc.
- Works with creative teams in providing target insight, helping with overall concepts and ensuring the timely execution of creative materials (always makes sure material due dates are met)
- Conducts research for all targets within the adidas account (and helps with consumer research for other accounts within the agency, new business pitches, etc.)
- Knowledge of all standard media related consumer research tools
- Conducts focus groups
- Loves  research!
- Heavily involved in planning for other adidas Performance initiatives: Basketball, Running and Soccer 
- Works with Global counterparts and Global clients on Y-3 (collaboration with Yohji Yamamoto) media campaigns
- Liaison between media partners and adidas clients
- Negotiates rates with media partners to ensure client gain
- Constantly researching and staying abreast of what is new with the target audience: trends in media habits, trends in lifestyle, motivations, etc.
- Constantly researching and staying abreast of the changes and advancements/innovations in media 
- Constantly researching and staying abreast of what is going on in the footwear /fashion marketplace
- Detail oriented, learns quickly, can multi-task and works well in a fast paced environment

Senior Account Executive

- Developing and maintaining multi-million dollar campaigns for Sony PlayStation and Epson
- Creating and maintaining  presentation decks, flowcharts, rate grids and various documents for Epson and PlayStation  
- Researching lifestyle and media consumption habits of both PlayStation and Epson targets.
- Liaison between the media vendors and the PlayStation and Epson teams and clients
- Print specialist of the Epson and Sony PlayStation teams
- Gathering, organizing and evaluating print related information for planning purposes
- Ensuring the proper execution of PlayStation and Epson print campaigns
- Keeping abreast of changes within consumer print - redesigns, new publications, publications folding, etc. for the benefit of all clients in OMD West
- Managing an assistant and two interns
- Great knowledge of tech and gaming/entertainment industries

Media Analyst

Find out detailed information about Jennifer Sugarman, Senior Director, Partnership Marketing in Cardiff, CA

Jennifer Sugarman: Senior Director, Partnership Marketing in Cardiff, CA

Jennifer Sugarman

University of California, Los Angeles