Jennifer Townsend: in Austin

http://www.perriberri.com (Boutique multi-channel retailer) Managed all e-commerce business strategy, development, merchandising, and marketing. Oversaw the development and launch of a new web site utilizing LaGarde's Storefront.net software and its integration with bricks-and-mortar point- of-sale and inventory systems. Responsible for all content management, product photography and merchandising, design and creation of all marketing materials, and management of 3rd party marketing partnerships. Increased sales by 18% while operating with 70% marketing budget cuts.

http://www.fao.com Responsible for the entire e-commerce business unit, including call center and back-end fulfillment. Managed in-house and third party development teams in a $3.1 million initiative to migrate business from Yahoo! Stores to a complete e-commerce solution, including hardware, application software, hosting/serving, creative development, application/functionality development, marketing, merchandising and back-end systems & database integration. Also responsible for P & L (financial performance) and site metrics (technical performance). Intensive interaction with bricks & mortar and catalogue businesses, as well as public relations, licensing and legal staffs. Escalated online sales from a "corporate afterthought" to the third largest profit center in the company.

Dell Computer Corporation http://www.dell.com Part of the Dell 'whirlwind on the web' team that took Dell Online from selling $1M per day to over $30M per day online. Worked on-site at the client's facilities as lead agency liaison for Dell Online, Dell Value Added Services, and transactional product groups. Roles and initiatives included overall account strategy, development of the site visual identity, evolution of Dell's e-commerce engine and online store front, content development for product launches and online privacy policies, site analysis and metrics, and usability research. Also managed coordination with Dell's outside media buying agency and third-party advertising serving vendors.

Supervised and managed account activity for clients. Responsible for strategic planning of website development, writing creative briefs, establishing production schedules and approval processes, coordination with other stakeholders, and integrating promotions with traditional advertising. Key clients included: o OnStar, General Motors Corporation o United Parcel Service of America, Inc. o Mentadent, Chesebrough-Pond's USA Co.