An ecommerce and marketing executive with over twenty years' experience in ecommerce and luxury
retail industries, and most recently, seven years' experience in an executive leadership role in Customer
Relations. I have worked on packaged goods, technology and high-end retail products. Proven track
record of developing successful strategies for multi-channel businesses and motivating a team that
consistently exceeds targets.

http://www.perriberri.com (Boutique multi-channel retailer) Managed all e-commerce business
strategy, development, merchandising, and marketing. Oversaw the development and launch of a new
web site utilizing LaGarde's Storefront.net software and its integration with bricks-and-mortar point-
of-sale and inventory systems. Responsible for all content management, product photography and merchandising, design and creation of all marketing materials, and management of 3rd party marketing
partnerships. Increased sales by 18% while operating with 70% marketing budget cuts.

Director, Internet

http://www.fao.com Responsible for the entire e-commerce business unit, including call center and back-end fulfillment. Managed in-house and third party development teams in a $3.1 million initiative
to migrate business from Yahoo! Stores to a complete e-commerce solution, including hardware,
application software, hosting/serving, creative development, application/functionality development,
marketing, merchandising and back-end systems & database integration. Also responsible for P & L
(financial performance) and site metrics (technical performance). Intensive interaction with bricks & mortar and catalogue businesses, as well as public relations, licensing and legal staffs. Escalated
online sales from a "corporate afterthought" to the third largest profit center in the company.

Vice President, Internet

Dell Computer Corporation http://www.dell.com
Part of the Dell 'whirlwind on the web' team that took Dell Online from selling $1M per day to over
$30M per day online. Worked on-site at the client's facilities as lead agency liaison for Dell Online,
Dell Value Added Services, and transactional product groups. Roles and initiatives included overall
account strategy, development of the site visual identity, evolution of Dell's e-commerce engine and online store front, content development for product launches and online privacy policies, site analysis and metrics, and usability research. Also managed coordination with Dell's outside media buying
agency and third-party advertising serving vendors.

Account Supervisor

Supervised and managed account activity for clients. Responsible for strategic planning of website
development, writing creative briefs, establishing production schedules and approval processes,
coordination with other stakeholders, and integrating promotions with traditional advertising. Key
clients included:
o OnStar, General Motors Corporation
o United Parcel Service of America, Inc.
o Mentadent, Chesebrough-Pond's USA Co.

Project Manager, Interactive Marketing

Find out detailed information about Jennifer Townsend,  in Austin

Jennifer Townsend: in Austin

Jennifer Townsend

Allegheny College

The University of Texas at Austin