Jenny Carll: in Oceanside, CA

Design Social Campaigns and Social Advertising Campaigns: • Conduct social media campaigns and day-to-day activities to drive online audience growth, engagement, subscriptions, and lead-gen product promotions (webcast, whitepapers, etc.) for assigned PennWell brands • Pulling data from past history to determine best practices, post to social pages to drive engagement and gain new followers Social Media Auditing: • Monitor effective benchmarks for measuring the impact of social media programs; analyze, review, and report on effectiveness of campaigns in an effort to maximize results on a weekly to monthly basis • Analyze raw data from social media sites to determine effectiveness from marketing campaigns • Monitor trends in social media tools, trends and applications Research, Communication, and Creative Work: • Share best practices with Editors, Publishers and all Marketing teams on posting to blogs and social media accounts on a weekly basis • Worked with a creative design team to design advertisements and social page images including ‘Timeline’, ‘Thumbnail’, etc. • Gathered research to improve social media campaign efforts; creating presentations from articles found on social media blogs and various popular social media pages