Jenny Crosson: Founder & Designer in San Diego, CA

Design, produce, and sell a variety of hand-lettered goods including prints, signage, stationery, and custom pieces. Constantly creating new designs for printed goods, as well as custom-made work for individual clients in a variety of mediums. Manage all business aspects as well, including running an Etsy shop, keeping track of finances and inventory, managing social media channels, customer service, and scheduling pop-up events.

Worked with a small start-up team to design mobile apps for healthcare practices and their patients. Also responsible for in-house design work such as trade show materials, print marketing collateral, infographics, etc. Personally held the role of social media manager, which included creating content & strategies, scheduling posts, and managing all social media channels for the company. Took on other tasks when needed, such as making sales calls, creating reports, brainstorming new product ideas, and implementing new marketing strategies.

Responsible for designing all stationery and event invitations for a wide range of clients. Executed and oversaw all projects from the beginning stages of design through production. Worked with local and international print companies to fill orders for customers. Also responsible for all in-house printing and production as well as communicating directly with clients throughout the duration of their project. Additionally handled other tasks such as shipping orders, ordering/tracking stationery inventory, and communicating with vendors and media outlets.

Worked at a fast-paced apparel brand and managed & enhanced social media presence, created content for social media posts, assisted in market appointments, organized & directed seasonal photo shoots, and provided support to the sales team. Initial on-site intern role converted to contract position to continue to coordinate, grow, & manage social media for the brand.

Created marketing materials for both print and web. Worked with faculty to design any materials needed to promote the College of Business.