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Director, E-Tail

Top Management

<p>I have a proven track record of achieving aggressive growth goals for CPG and consumer hard goods brands in retail and digital channels. As an Amazon expert (1P and 3P), and a DTC and digital marketing leader, I enjoy opportunities to plug in and help brands accelerate digital sales faster than category performance. My career includes big companies, like Sony, Adobe, and Gateway, as well as small and mid-sized companies ranging from $5m to $150m in annual revenue.</p>

P&L responsibility for digital sales and marketing strategy, planning, and execution for Amazon and DTC channels. Over the last 5 years, Amazon OPS has grown in excess of 4x under my leadership, and as a result of the strategy and tactics deployed in-house and with agency partners. I added the DTC business to my portfolio at the end of 2022 and turned the business around in 2023, exceeding 20% growth YoY. Successfully launched a new, optimized website in April 2024, which was completed at minimal cost to the company as a result of tech stack and vendor cleanup. Additional responsibility for specialty online retail such as the FSA channel, a critical contributor to cash reserves in colder months.

VP, Digital

Headed a team managing $30 million of global annual online sales, including P&L responsibility for Swann.com in nine countries. Managed US Amazon relationship (1P & 3P) and established worldwide marketplace sales and technology strategy to sell Swann products on 12 marketplaces.

E-Commerce Director

Led NAU’s digital strategy design and execution, and built a team of analytics, SEO, PPC, display, retargeting, content marketing, and social experts. With a focus on increasing applications, admissions, and retention, designed a unified approach to the university’s digital footprint across disparate and historically independent departments.

Director, Digital Strategy

Reported to the CEO, and led a 30-person team of employees and contractors in the US, UK, and India that managed marketing, SEO, customer service, and all website technology. Implemented a complete marketing stack, including behavioral targeting, segmentation, customer reviews, analytics, and affiliate marketing. 

Head of Global eCommerce

Ran all programs and segments for Sony Direct, driving over $40 million of Sony’s US e-commerce business, in addition to supporting retail and call center sales and operations. Despite huge organizational changes and losing the VAIO product line in 2014, all programs and segments grew under my leadership. 

Sony Direct, Alternate Channels Lead

Owned retention and cross-sell/up-sell for $10 million of ACV from Fortune 500 Adobe Marketing Suite customers. Consistently awarded as a top performer, and delivered the lowest attrition rate on the team.

Account Management

Consulting, sales, e-commerce, real estate.

Self-Employed

Managed $45 million of revenue from Amazon.com, Costco, Costo.com, Sam’s Club, and Samsclub.com.

Business Development Manager

Completed and delivered valuations for 45 small and medium sized business owners.

Associate, M&A

Find out detailed information about Jeremy Whisnant, Director, E-Tail in Encinitas, CA

Jeremy Whisnant: Director, E-Tail in Encinitas, CA

Jeremy Whisnant

University of California, Irvine