Fashion

Vice President - Sales

Executive

With more than 20 years of sales experience in the apparel industry, I specialize in the men’s dress shirt, neckwear, sportswear and footwear markets, distributed through mass, mid-tier and department stores, off-price retailers and warehouse clubs throughout North America.

Select career highlights include leading the company’s successful entry into both the footwear and warehouse club marketplace, introducing the dress shirt and tie box set product to mid-tier and mass retailers and winning market share from the leading dress shirt supplier through competitive pricing strategies.

Leads sales efforts for branded and private label men’s footwear and apparel distributed through mass, mid-tier and department stores, off-price retailers and warehouse clubs throughout North America. Consistently exceeds sales goals, building a broad customer base to grow a $50K book of business to more than $12M over 14 years, delivering over $100M in total revenue production.

I am very customer-focused and increase Key Account retention through relationship building and surpassing client expectations. I continually analyze sales data and market trends to maximize sales potential, and embrace the strength of technology to help brick and mortar retailers compete against online merchants.

A valued member of the management team, I am a confident communicator who articulates across the organization, gaining buy-in on strategy recommendations. Experienced across all retail channels with deep industry insights, I am uniquely qualified to help category leaders and emerging brands diversify across distribution channels and penetrate new domestic and international markets.


•	Leads sales efforts for branded, private label men’s apparel and footwear for both men's & women's distributed through mass, mid-tier and department stores, off-price retailers and warehouse clubs throughout North America. 

•	Consistently exceeds sales goals, building upon a tiered-customer base to grow a $50K book of business to more than $12M over 12 years, delivering nearly $100M in total revenue production. 

•	Genuine relationship builder manages Key Accounts. Strong interpersonal skills facilitate closing new business opportunities. Travels to client sites throughout the US, Mexico and Canada to maintain relationships and grow accounts.

•	Provides superior customer service with a personal touch, creating line books for each account to use as a reference tool to keep track of purchases, preferences and account specific details. 

•	Introduced the patented dress shirt and tie box set product to the mid-tier and mass markets, taking market share from the leading dress shirt supplier. Competitively priced the branded and private-label sets to undercut larger clothing companies.

•	Recognizing the significant market potential, designed a warehouse club-specific sales strategy and led the company’s successful entry into the warehouse club marketplace.

•	Develops innovative private label and licensing strategies that drive sustained market expansion. Created branded and private label box sets at different price levels for a client, which are anticipated to drive more than $2.7 in sales in 2 years. 

•	Initiated the utilization of sales analysis, booked/shipped reports and inventory reports to monitor ongoing sales efforts, support sales forecasting and identify opportunities for growth. To maximize sales potential, studies industry data and conducts research to identify market need.

•	Focusing on reducing costs to increase profit margins, renegotiated supplier contracts with multiple vendors realizing significant savings through more favorable payment terms. See less



Find out detailed information about Jerry Fallon, Vice President - Sales in Pennington, NJ

Jerry Fallon: Vice President - Sales in Pennington, NJ

Jerry Fallon

Johnson and Wales University