Jess Fiaschetti: President in Ketchum, ID

Oversee business strategy, account direction, brand positioning, business development and staffing

Working for clients based in the outdoors, sports and health industries to create a streamlined and professional PR experience. Oversee and manage accounts including Red Bull, Cotopaxi, BUFF USA, DownTek, AlterG, Pursuit Series, Sparta Science, as well as assisting on other company client accounts. Management of event and tradeshow experience, organizing and facilitating media appointments. Continued media relation management with key editorial and freelance contacts. Daily pitching of product, business and trade stories to print and online publications. Conceptualize and carry out PR campaigns in traditional and non-traditional media outlets. Write and distribute press releases, media alerts and key communications for all clients and byproducts thereof. Secure product placement and features in major publications and online entities. Yearly trips to Southern California, Utah and New York for deskside media appointments. Create crisis management, yearly strategy and business planning

the projects*, a global brand marketing agency, creates unique and authentic experiences and brand initiatives. As San Francisco Program Manager for Absolut Elyx, I worked with local and regional influencers and key players to create a community of advocates, born of veritable interaction and interests. Coordinating locations, experts, hosts and communication for Cocktail Cabinets surrounding premium liquor brand, Absolut, I strived to execute impactful and inventive branding opportunities and events.

Events Production company specializing in Sports, Arts, Music and Cultural Festivals. Coordinate and carry out all internal and external communications for the World Ski and Snowboard Festival (WSSF) and Cornucopia Wine and Food Festival. Run social media programming for three major festivals, in addition to our charity partners Write event guide copy, web copy, media kit copy, sponsorship kit copy, e-blasts, press releases, factsheets and backgrounders, daily fresh sheets, daily summaries, event blog, social media all optimized for SEO Prepare A list of media and target with specific pitches Maintain media relationships. Host press conference and media receptions Draft and execute the Communications and Marketing strategy each year Track all media; print, broadcast, online and social, and report on coverage post-festivals. Identify major competing events in market and outline our strengths and differentials. Audit strength of web presence and develop integrated strategy to improve.