Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Sailing

Cooking

Photography

Illustration

Fine arts (drawing

Painting)

Senior Marketing Manager

Marketing & Sales

Senior Marketing Manager with 11+ years of professional marketing experience in the consumer product industry. I have a successful track record of managing marketing and creative teams and the implementation of digital and print content strategies.

• Supervise the Marketing Department with two direct reports and 10 independent contractors to increase brand awareness, interest, credibility, site traffic and leads via leveraging a variety of digital marketing initiatives
• Develop marketing strategies to build a lasting connection with consumers
• Develop initiatives to support the customer journey, content calendar, social media, email marketing, newsletters and blogs, and PR content
• Creative copywriting and content creation for quality communication pieces to attract customers and boost brand awareness
• Oversee social media team across all social channels including Instagram, Facebook, Facebook Groups, Twitter, TikTok, YouTube and LinkedIn
• Define, lead, and drive email marketing strategy to grow consumer base
• Internal and public newsletters: Prepare well-structured online newsletters and promotional emails and organize their distribution through various channels using Content Management Systems
• Sales Materials: Manage design team to develop and maintain internal sales materials including power point presentations, brochures, POS, and Event collateral
• Video & Photo Shoots: Create photo and video shoot strategic briefs and shot list, secure locations, models and product to ensure that marketing content acquisition needs are met
• Event Marketing: Serve as marketing liaison with internal events team, identify key consumer and trade events, coordinate all marketing integration activities, ensuring that brand is represented properly
• Analyze and evaluate industry technology, benchmarks, and market research regarding competitor’s programs to identify gaps and opportunities for improvement

•      Works with marketing team regarding social strategy, planning, execution and reporting 
•      Photograph product and lifestyle photography for social and marketing campaigns
•	Produce photo and video shoots for high-level content (product & lifestyle) for digital/social/email/web collateral across multiple brands. Responsible for budget, scouting, casting, styling, on-site direction
•	Supervise social media strategy across key platforms: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, TikTok, LinkedIn
•	Analyze performance of social content, refine strategy based off results
•	Create content calendar and work with E-commerce Manager to create supplemental assets outside of brand campaigns and product stories
•	Regularly analyze and evaluate existing and potential social media activities/strategies
•	Responsible for hitting specific growth goals across social platforms; proven track record for multiple brands
•	Manage ambassador and influencer programs of 100+ across multiple brands
•      Manage PR team for press placement initiatives

Content Manager


•	Graphic design, illustration, photography, brand development, creative marketing strategy services.
•	Created branding campaign including, bottle logo and apparel for Institution Ale company
•	Create custom commissioned paintings, sculptures and installations.
•	Clients include Bleusalt, TOM’S Shoes, Lono Life, Luxxe Spice, San Diego Coffee & Tea, Wave of 
        Wellness.
•	Exhibit in live painting shows, gallery exhibits, and music festivals.
•	Contribute utility box mural to Encinitas 101 Main Street Association’s Utility of Art project.

Website:     www.jbrownarts.com
Instagram:   @jbrownarts

Marketing Consultant, Artist, Producer

• Execute asset creation for web, e-mail, social, paid and all other channels.
• Shoot photography and video for marketing and event campaigns.
• Supervise marketing team’s visual creative strategy, ensure brand consistency.
• Photo shoot production including budgeting, scouting, casting, scheduling, styling, on-site direction.
• Style models for commercial and advertisement shoots, select garments for PR sends.
• Collateral production, budgeting and management of print, direct mail, advertisements.
• Research and analyze fashion trends to produce lookbooks and catalogs.
• Design and create webpages on Magento platform.
• Print design for exclusive apparel products.

Marketing Manager

• Generate daily social media content on Facebook, Twitter, and LinkedIn

Social Media Coodinator & Client Services Administrator

• Photo shoot production for web and print assets.
• Merchandise product at trunk shows to create visually compelling shop
• Manage Pinterest and fashion blogger collboration and giveaways.

Marketing Assistant

Find out detailed information about Jessica Brown, Senior Marketing Manager in Cardiff-by-the-Sea, CA

Jessica Brown: Senior Marketing Manager in Cardiff-by-the-Sea, CA

Jessica Brown

California Polytechnic State University