Digital Designer | E-commerce Designer | Crafting Memorable & Accessible Digital Experiences

As an experienced and innovative designer with degrees in Graphic Design and a UX/UI certification, I bring nearly 10 years of expertise in visual design. I am passionate about crafting engaging and effective digital products that meet the needs of users and stakeholders. Whether it's websites, logos, social media content, or email newsletters, I thrive on creating designs that leave a lasting impression.

- Provide end-to-end design support for clients, covering print and digital needs.
- Manage and optimize email campaigns, promotions, and discounts through Klaviyo, improving conversion rates, open rates, and increasing revenue.
- Oversee and maintain Shopify backends for multiple clients.
- Develop and design assets for web, email, and social media platforms.
- Create logos and establish cohesive branding guidelines for web, print, and packaging.

Digital Designer

- Developed comprehensive digital design assets for five brands to be used across web, email, and social media.
- Led the rebranding and front-end design for the Healist Naturals Wholesale website.
- Designed product renders with updated labels and packaging for new and/or rebranded products.
- Collaborated with the DTC team to strategize and create materials for campaigns, product launches, and promotional events.

-Mentored and guided students in the development of their projects and portfolios.
-Provided constructive feedback to ensure the delivery of high-quality design work.
-Identified areas for improvement in students' design skills.
-Served as a continuous design resource for addressing questions and concerns.

UX/UI Design Mentor

- Served as the lead UX/UI designer for 15+ e-commerce site builds and redesigns, improving bounce rates, conversion rates, and revenue.
- Managed the digital design process from brainstorming to high-fidelity prototypes.
- Designed and implemented email templates and promotional banners in Klaviyo.
- Conducted UX site reviews post-launch to provide clients with ongoing strategic improvements.
- Communicated design concepts effectively with clients and front-end developers.
- Optimized design assets for seamless development integration

UI Designer

- Developed design concepts for Aminco products featuring NFL, NHL, NBA, MLB, and College logos, adhering strictly to each team's brand guidelines.
- Led the design team in maintaining monthly updates and accuracy of league logos.
- Prepared approved designs for production, ensuring alignment with brand standards.
- Delivered high-quality designs under tight deadlines for major events such as the Superbowl, National Championships, and playoffs.

Graphic Artist

- Educated customers on over 100+ artists’ work sold in the gallery.
- Achieved the largest sale in the Gallery‘s history to date.
- Completed multiple assigned projects given for the day while building customer relationships.
- Created the monthly newsletter sent out to the gallery’s subscribers and updated the Gallery’s website & social media sites.
- Assisted with the grand opening & managing of the Gallery’s second location in Dana Point, CA.

Assistant Manager

Find out detailed information about Jessica Fehrenbach, Digital Designer | E-commerce Designer | Crafting Memorable & Accessible Digital Experiences in Long Beach, California

Jessica Fehrenbach: Digital Designer | E-commerce Designer | Crafting Memorable & Accessible Digital Experiences in Long Beach, California

Jessica Fehrenbach

University of California, Irvine Division of Continuing Education

Saddleback College