Jessica Fehrenbach: Digital Designer | E-commerce Designer | Crafting Memorable & Accessible Digital Experiences in Long Beach, California

- Provide end-to-end design support for clients, covering print and digital needs. - Manage and optimize email campaigns, promotions, and discounts through Klaviyo, improving conversion rates, open rates, and increasing revenue. - Oversee and maintain Shopify backends for multiple clients. - Develop and design assets for web, email, and social media platforms. - Create logos and establish cohesive branding guidelines for web, print, and packaging.

- Developed comprehensive digital design assets for five brands to be used across web, email, and social media. - Led the rebranding and front-end design for the Healist Naturals Wholesale website. - Designed product renders with updated labels and packaging for new and/or rebranded products. - Collaborated with the DTC team to strategize and create materials for campaigns, product launches, and promotional events.

-Mentored and guided students in the development of their projects and portfolios. -Provided constructive feedback to ensure the delivery of high-quality design work. -Identified areas for improvement in students' design skills. -Served as a continuous design resource for addressing questions and concerns.

- Served as the lead UX/UI designer for 15+ e-commerce site builds and redesigns, improving bounce rates, conversion rates, and revenue. - Managed the digital design process from brainstorming to high-fidelity prototypes. - Designed and implemented email templates and promotional banners in Klaviyo. - Conducted UX site reviews post-launch to provide clients with ongoing strategic improvements. - Communicated design concepts effectively with clients and front-end developers. - Optimized design assets for seamless development integration

- Developed design concepts for Aminco products featuring NFL, NHL, NBA, MLB, and College logos, adhering strictly to each team's brand guidelines. - Led the design team in maintaining monthly updates and accuracy of league logos. - Prepared approved designs for production, ensuring alignment with brand standards. - Delivered high-quality designs under tight deadlines for major events such as the Superbowl, National Championships, and playoffs.

- Educated customers on over 100+ artists’ work sold in the gallery. - Achieved the largest sale in the Gallery‘s history to date. - Completed multiple assigned projects given for the day while building customer relationships. - Created the monthly newsletter sent out to the gallery’s subscribers and updated the Gallery’s website & social media sites. - Assisted with the grand opening & managing of the Gallery’s second location in Dana Point, CA.