Jessica Hsu: Creative Director & Designer in San Marino, CA

Develop and drive the visual direction for fashion and lifestyle brands across content and design. Oversee and lead on-set productions and creative output, while strategically managing teams and freelancers. Source creative talent to integrate into campaigns. Present and pitch concepts to clients. Selected Clients: Levi’s Made & Crafted, Imprint Projects.

Oversee development of creative output and day-to-day operations. Provide creative and strategic oversight on the direction of digital projects for the studio and clients. Drive creative strategies and ideas that meet project needs. Build decks, present work to clients and deliver consistent support. Explore opportunities to enhance, improve and expand the studio’s portfolio.

Concepted, planned and developed content, campaigns and collaboration across print, digital, experiential, retail. Led on-set creative direction of photo and video shoots and executed development from pre to post production. Worked with senior leaders and brand/marketing teams to strategically drive brand recognition and customer engagement around products. Showcased concepts to collaborators, partners and influencers. Mentored team of art directors, copywriters, designers.

Delivered creative content and design across digital platforms to drive forward the brand. Worked closely with the global team to create campaigns for editorial, social and marketing in Germany, Austria and Switzerland. Planned seasonal events with sports partners and created branded visuals. Sourced, briefed and managed external agencies and freelancers for special projects. Selected Collaborations: adidas Glitch x DAZN Season Kickoff, NFL x DAZN Superbowl 2018.

Concepted, designed and delivered creative strategies and content to be used in digital advertising, social and marketing. Created integrated campaigns, microsites and websites. Directed team and clients through project process from brainstorm to execution. Selected Projects: BMW’s “The Next 100 Years” Campaign, Lufthansa Express Bus’s Website Redesign.

Created designs, layouts and storyboards for print and digital. Researched visual and cultural references to define ideas and concepts for campaigns. Structured and built creative presentations for projects and pitches. Selected Clients: Lego, McDonald’s.

Collaborated with agencies and clients to establish culturally and strategically informed art direction of design, photo and video projects. Assisted on photo and video shoots including post production assets and helped see the creative vision through completion. Selected Agencies & Clients: Volkswagen, MetaDesign, Montblanc, TLGG, We Are Social.