Bachelor of Science in Business Administration

Fashion

Lifestyle

Skate

Snow

Surf

Product Marketing Manager

Marketing & Sales

Passionate and self-motivated professional with years of brand management and
data analytics experience that adapts under pressure to successfully execute
strategic initiatives. My ability to cultivate intrinsic relationships and meticulous detail
drives my passion to elevate brands to defy convention and go beyond reason.

• Manage Global Face and Complexion product portfolio and architecture by strengthening Hero Franchises through evolving innovation pipeline strategy and identify fast-growing subcategory opportunities with a focus on regional relevance
• Support Executive Director in launch program conceptualization by developing actionable ideas and recommendations through comprehensive analysis of ELC War Rooms, North America channel / consumer engagement insights, and internal benchmarks
• Partner with cross functional teams and lead development of new product launch process and go-to-market strategy through creation of global Forecast Offerings and product sheets
• Develop and track global product performance metrics and present wins and challenges to leadership and Co-Founders

• Developed dashboards and created tools to provide key insights to all levels of management and sales reps; created weekly Sell-Thru Report focusing on division and category retail sales trends, while leveraging Wiser data to provide competitive analysis
• Prepared commentary and reporting for weekly and monthly Business Reviews with Senior Management for Americas
• Weekly system and report maintenance of Power BI platform; consolidated, cleansed, and validated data from various sources to provide quality user experience
• Provided margin analysis, weekly/monthly commentary on bookings, and trend performance to drive North America sales initiatives

Sales Analyst

• Reviewed and processed EDI documents for all Major (Amazon, Macys, Nordstrom), Core (Military, Backcountry, Zappos), and drop ship accounts; trouble-shoot variances, resolved discrepancies and needed adjustments with buyers
• Suggested process improvement programming needs; led system testing and new account onboarding to ensure proper execution
• Daily order management of $10M+ and communicated with cross functional teams to ensure production was placed, received, and shipped within vendor compliance guidelines for all Women’s inline and SMU product; proactive when issues occurred
• Prepared account showings for Women’s and Footwear divisions focusing on seasonal opportunities to drive category growth

EDI Coordinator

• Achieved annual sales growth of 15% with key partners while developing strategic sales plans alongside Vice President of Sales
• Analyzed sales history of 10 Specialty E-commerce accounts and available market data resources to identify potential industry
trends to execute promotional strategies and category opportunities with buyers
• Assessed store and direct import program projections and communicated sales forecasts and inventory needs to Production
• Developed SQL reports alongside IT to track performance metrics against projections and sales goals to identify successes, opportunities, and strategies to alleviate overstock situations

Account Manager

Find out detailed information about Jessica Lee, Product Marketing Manager in Costa Mesa, CA

Jessica Lee: Product Marketing Manager in Costa Mesa, CA

Jessica Lee