Jieer Chen: Data Analyst in Rochester, NY
Jieer Chen
Data Analyst
Rochester | United States
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Work experience
University of Rochester
Data Analyst | 06/2021 - Current
? Conduct data collection and data analysis to monitor and assess metrics related to university research activities
? Develop reports, presentations, and dashboards to communicate university research impact, strength, and trends
Syracuse University
Data Analyst Intern | 07/2020 - 05/2021
? Enabled quick communication between school and 160+ faculty by building teaching evaluation dashboards
? Saved the school several $100K in faculty costs by mining student enrollment patterns from 80+ data files
? Increased a survey response rate by 31% among MBA graduates by leading a team of 3 to redesign the survey
Cloud Studio
Marketing and Sales Intern (B2B Cloud Product) | 02/2021 - 04/2021
? Formulated a go-to market strategy for the B2B Salesforce Product in collaboration with CEO and Sales Director
? Increased LinkedIn cold outreach response rate by 10X at zero cost by designing strong customized messages
? Developed a six-month social media content plan and marketing campaigns for future product promotion
Ehomie New York Inc
Product Analyst Intern (B2C Web, Mobile App) | 09/2020 - 12/2020
? Optimized reporting in Google Analytics platform by utilizing segments, custom reports and custom alerts features
? Improved mobile and desktop user experience by enhancing content relevance, search logic, and live chat support
? Grew weekly new users by 30% by optimizing paid ads for surge sublease needs and leasing promotion in COVID
? Analyzed KPIs from Google Analytics and Google Ads and presented insights along with recommendations to CEO
Google Data Studio
Business Intelligence Intern (B2C Web, Ecommerce), PARISA WANG | 01/2020 - 06/2020
? Developed tagging guidelines for the website to track web traffic and defined key metrics for new product launch
? Extracted and transformed 15k+ web tracking data using SQL and visualized the data in Google Data Studio to provide a funnel conversion rate by gender and device
? Derived A/B testing ideas from web analytics and created a A/B test for web landing page in Google Optimize
? Performed market research by web scraping over 23K+ of three brands' data in Python and conducting exploratory
analysis in pricing and product category, proposing plans to increase repurchases and cross-category sales
? Leveraged funnel analysis, omnichannel analysis, marketing campaign analysis to formulate actionable
recommendations on channel optimization for the marketing team and sales team
Education history
Syracuse University
Master of Science in Business Analytics
The Chinese University of Hong Kong
Bachelor of Business Administration
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