Jieer Chen: Data Analyst in Rochester, NY

? Conduct data collection and data analysis to monitor and assess metrics related to university research activities ? Develop reports, presentations, and dashboards to communicate university research impact, strength, and trends

? Enabled quick communication between school and 160+ faculty by building teaching evaluation dashboards ? Saved the school several $100K in faculty costs by mining student enrollment patterns from 80+ data files ? Increased a survey response rate by 31% among MBA graduates by leading a team of 3 to redesign the survey

? Formulated a go-to market strategy for the B2B Salesforce Product in collaboration with CEO and Sales Director ? Increased LinkedIn cold outreach response rate by 10X at zero cost by designing strong customized messages ? Developed a six-month social media content plan and marketing campaigns for future product promotion

? Optimized reporting in Google Analytics platform by utilizing segments, custom reports and custom alerts features ? Improved mobile and desktop user experience by enhancing content relevance, search logic, and live chat support ? Grew weekly new users by 30% by optimizing paid ads for surge sublease needs and leasing promotion in COVID ? Analyzed KPIs from Google Analytics and Google Ads and presented insights along with recommendations to CEO

? Developed tagging guidelines for the website to track web traffic and defined key metrics for new product launch ? Extracted and transformed 15k+ web tracking data using SQL and visualized the data in Google Data Studio to provide a funnel conversion rate by gender and device ? Derived A/B testing ideas from web analytics and created a A/B test for web landing page in Google Optimize ? Performed market research by web scraping over 23K+ of three brands' data in Python and conducting exploratory analysis in pricing and product category, proposing plans to increase repurchases and cross-category sales ? Leveraged funnel analysis, omnichannel analysis, marketing campaign analysis to formulate actionable recommendations on channel optimization for the marketing team and sales team