Jill Gryszkiewicz: Influencers | Brand Partnerships | Social Media in Denver Metropolitan Area, CA

• Develop strategic influencer and celebrity brand partnerships with 200+ professional/NIL athletes, musicians, entertainers, and more • Developed brand campaigns incorporating our roster of 200+ influencers annually. Result: Average CPM of $13, Media value of $300k+ and 5M impressions across social platforms per quarter. • Managed a multi-million-dollar budget and allocated resources to maximize ROI and achieve targets. • Presented bi-weekly analytics and annual budgeting to senior leadership. • Managed sponsorship activations with Red Bull, Top Rank Boxing, Barstool Sports and more to enhance brand visibility. • Developed and implemented marketing campaigns across various channels including digital, social media, public relations, influencers and sponsorships. • Collaborated with internal and external stakeholders on brand guidelines to ensure consistent brand messaging and visual identity across all touch-points. • Negotiated and collaborated with legal department on contracts with influencers, vendors & sponsors. • Signed the first NCAA athletes to Boost after legalization of NIL. Result: $25M of free publicity. • Executed and managed Go-to-Market strategies for new product launches. • Assisted with media buys for local, national, and social media initiatives.

-Develop Influencer, Branding, Event, and Social Media strategies for upper management teams -Develop social media influencer campaigns with Samsung (Consumer Goods), Best Western (Hospitality), Irish Spring (Consumer Goods), and more -Brand & Event Consulting for Yamaha (Consumer Goods), Canvas Unplugged (Media), Ormco (Orthodontics), Isuzu (Automotive), OC Fashion Week (Event), and more -Build blog & social media accounts with 20,000 -Personal Branding

Influencer platform -Managed relationship with CPG brands to create influencer campaigns -Gathered 10,000+ signups for new mobile app in 1 month with a $200 budget -Won spot in the Plug & Play Accelerator by giving presentation to 200 investors -Grew social media accounts to 5,000 followers after 2 months -Deployed email campaigns resulting in a 60% conversion rate -Grew app's pre-sign up reach to 307 Million people in 4 months (aggregate size of all users' subscribers) -Led marketing efforts for app engagement resulting in 1,000,000 swipes and 10,000 matches after 1 month

-Coordinate influencer content to publications such as People Magazine and Getty Images -Work with celebrity and influencer talent to endorse products in the gifting lounge -Generated 1.33MM unique views and 58MM impressions for brands like Coke, Duracell, and Fiat -Debriefed brand sponsors on sponsorship success with Nielsen analytics -Contributed to social media campaign resulting in 5.5 million event-related Tweets that were seen by a Unique Audience of 10.2 million people -Developed experiential marketing activations for CPG brand partnerships -On team for: American Music Awards, Billboard Music Awards, Streamy's, Academy of Country Music Awards, Miss America and Hollywood Film Awards.

-Conducted market research and focus groups with consumers for entertainment, CPG, & mobile app resulting in changes throughout park