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International Marketing and Visual Merchandising

Marketing & Sales

Manage the execution of in-store marketing campaigns, promotions, and visuals for all Franchise and Retail International stores; Work closely with Graphics department to develop creative and manage the process from inception to execution; Support marketing activities including point of purchase material, event planning, promotional signage, and sales analysis for key initiatives supporting retail objectives; Liaison between domestic Visual and Marketing departments to develop consistency throughout territories. 

Successfully expanded brick-and-mortar presence throughout southern California and Texas by opening 4/6 new doors within an eight-week timeframe; Recruited, hired, and trained staff in new markets; Implemented and maintained visual displays/merchandising to ensure maximized store business; Drove sales through product knowledge, customer experience and service; Created a positive environment through team building, leadership and direction; Utilized key performance indicators to increase productivity and profitability; Identified trends and patterns in each market to create individual store action plans; Continually increased knowledge and skills by creating and distributing resources. 


Regional Manager

Responsible for overseeing the visual merchandising directives for Jos. A. Bank retailers in the southern New Jersey district; Merchandised lifestyle arrangements to highlight seasonal collections; Professionally dressed all display forms conforming to the merchandising guidelines; Installed holiday decor and marketing graphics; Partnered with store managers to execute seasonal directives.


Field Visual Merchandising Associate

Managed merchandising and display presentations for high volume accounts within the Philadelphia territory; Merchandised apparel, accessories, and footwear based on assortments and inventory;  Supported new product and marketing campaigns; Utilized digital reports to provide feedback on sales and visual maintenance; Executed and coordinated store specific P.O.P and fixture installations; Worked with management to create the most adequate flow of product based on sales and regionalized trends; Trained Store Managers, adidas Brand Ambassadors, and store Associates on visual standards, directives, and seasonal initiatives.

adidas Field Visual Merchandising Representative

Utilized a sequential curriculum that integrated a visual arts component to create a safe, engaging, and nurturing learning environment.  Obtained Art, Fashion and Textile Design Teaching Certifications. 


Educator

Promoted; Created customer awareness of the Subaru brand by coordinating events between vendors and the dealerships within the Philadelphia, DC, Atlanta, and Orlando areas; Created consistency across Eastern Region through display elements, event partnerships, and marketing strategies; Supported product launches by coordinating and developing promotional tours along the east coast; Developed swag for giveaways and customer appreciation; Designed local marketing collateral and email blasts to promote events; Utilized online database to build sales and marketing reports; Monitored sales and tracked internet leads through digital tools; Assisted in tracking sales incentive programs; Maintained regional and zone budgets; Provided support to District Sales Managers and Field Management.


Eastern Region Marketing Specialist

Provided sales and marketing support to dealerships in the Philadelphia, Southern New Jersey, Delaware, and Western Pennsylvania territories; Coordinated partnership events between vendors and dealerships; Tracked monthly dealer sales incentive programs; Composed spreadsheets, reports, and PowerPoint presentations for sales and sponsorship meetings; Scheduled and prepared activities surrounding New Dealer Launches; Assisted and participated in sponsored training activities to enhance knowledge of Subaru programs and product; Prepared and processed dealer development activities and documentation by creating and distributing specified reports.


Philadelphia Zone Operations Specialist

Promoted; Created visual directives and seasonal window displays to 600 company owned stores throughout the United States and Canadian territories; Merchandised goods into an appealing and cohesive shopping presentation; Determined product placement on sales floor, supporting key item initiatives, real estate allocation, and styling; Formulated strategies for marketing presentations to support key businesses; Designed new fixtures for stores; Produced floor plans to coincide with product flows and adjacencies for floor sets; Worked with District Sales Managers to ensure corporate direction was communicated and properly executed to the field; Trained field management and associates on appropriate visual standards and signing techniques; Merchandised newly designed prototype stores; Traveled to stores to execute Visual and Marketing plan-o-grams.


Visual Merchandising Coordinator of Stores

Created fashionable presentations throughout the store using corporate visual directives; Constructed visual displays; Stylized mannequins to emphasis seasonal trends; Exhibited weekly promotions and sales all through the store; Installed fixtures for new vendor shops and assisted with floor moves.


Visual Merchandiser

Find out detailed information about Jillian Murphy, International Marketing and Visual Merchandising in Culver City, CA

Jillian Murphy: International Marketing and Visual Merchandising in Culver City, CA

Jillian Murphy