Bike

Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Senior Global Product Marketing Manager

Marketing & Sales

A global marketing + product leader specializing in active and lifestyle industries, currently at adidas and previously Zappos as a start-up. Exceptional at keeping the team happy and margins healthy. Effortless at creating a strategy, executing it, and crushing targets while having fun. A believer that no detail or data point is too small. Leads by doing with compassion, commitment, and curiosity. Insatiable drive to learn and grow while putting people first. Learned the value of hard work packing cantaloupes. Blows off steam in the outdoors. 

Leading the Global Product Creation team for adidas apparel (recruited internally), devising a consumer approach, meeting sales
objectives, and capitalizing on emerging opportunities; hitting or exceeding all KPIs and targets.
? Grew the Skateboarding Apparel business +120% YOY within 2 seasons.
? Calibrating detailed forecasts for each product to predict sales, product profitability, distribution, and account availability.
? Collaborated with category managers to collect on-the-ground and real-time insights to develop trend forecasting techniques
and strategies to improve product promotion, uncovering what's working and what needs to be optimized.
?	Partnered with development teams to implement a sustainability plan of 90% recyclable materials, previously at <40% eco-
friendly.

Promoted to manage a cross-functional teams, including merchandising, brand marketing, and retail activation for the adidas
"Action Sports" Category.
? Developed and assorted product collections across footwear, apparel, and accessories to ensure each account was supplied to hit individual targets while also growing the business.
?	Evaluated and advised 6 direct reports on performance in relation to company values and personal goals and ambitions.
?	Championed and executed a long-term strategic business plan (SBP), including a detailed perspective on sales, marketing,
activation, resources, and budget.
?	Presented and implemented sales and marketing plans internally and externally, speaking to small teams and 500+ attendees.
?	Served as a key liaison to all Senior Global functions and Executive Leadership Team, also partnered with GMs, VPs, and senior
leaders across sales, brand, media, and agency partners.

Category Director

Recruited to execute the seasonal marketing, merchandising strategy, and SKU efficiencies, hitting sales, profit, and brand
objectives; partnering with marketing teams, considering all commercial channels, and identifying product requirements.
? Researched industry trends and integrated new sales strategies to drive campaign performance, including the usage of digital
marketing platforms, email blasts, catalog placement, and selective grassroots events.
? Built valuable relationships to achieve operational targets by communicating proactively with industry partners.
?	Reported qualitative and quantitative analysis regularly, providing data-driven insights to senior leadership.

Go-To-Market, Senior Manager, North America

Managed a diverse product portfolio with annual sales revenue exceeding $60M, purchasing footwear, apparel and accessories
for one of the largest online retailers in the country at the time.
? Drove over 200% growth in 5 years within the domestic marketplace; the company started with 2 brands in the action sports
space and grew the category to 100+ brands.
? Negotiated favorable contracts, terms, dating, discounts, and pricing to determine the lowest cost with quality and reliability.
? Developed pricing and promotional strategies to achieve KPIs, including exit strategies for slow-moving products.

Senior Buyer, Buyer, Merchandising Coordinator

Find out detailed information about Jim Copeland, Senior Global Product Marketing Manager 

Jim Copeland: Senior Global Product Marketing Manager 

Jim Copeland: Senior Global Product Marketing Manager

Jim Copeland

California State University