Jim Copeland: Senior Global Product Marketing Manager

Leading the Global Product Creation team for adidas apparel (recruited internally), devising a consumer approach, meeting sales objectives, and capitalizing on emerging opportunities; hitting or exceeding all KPIs and targets. ? Grew the Skateboarding Apparel business +120% YOY within 2 seasons. ? Calibrating detailed forecasts for each product to predict sales, product profitability, distribution, and account availability. ? Collaborated with category managers to collect on-the-ground and real-time insights to develop trend forecasting techniques and strategies to improve product promotion, uncovering what's working and what needs to be optimized. ? Partnered with development teams to implement a sustainability plan of 90% recyclable materials, previously at <40% eco- friendly.

Promoted to manage a cross-functional teams, including merchandising, brand marketing, and retail activation for the adidas "Action Sports" Category. ? Developed and assorted product collections across footwear, apparel, and accessories to ensure each account was supplied to hit individual targets while also growing the business. ? Evaluated and advised 6 direct reports on performance in relation to company values and personal goals and ambitions. ? Championed and executed a long-term strategic business plan (SBP), including a detailed perspective on sales, marketing, activation, resources, and budget. ? Presented and implemented sales and marketing plans internally and externally, speaking to small teams and 500+ attendees. ? Served as a key liaison to all Senior Global functions and Executive Leadership Team, also partnered with GMs, VPs, and senior leaders across sales, brand, media, and agency partners.

Recruited to execute the seasonal marketing, merchandising strategy, and SKU efficiencies, hitting sales, profit, and brand objectives; partnering with marketing teams, considering all commercial channels, and identifying product requirements. ? Researched industry trends and integrated new sales strategies to drive campaign performance, including the usage of digital marketing platforms, email blasts, catalog placement, and selective grassroots events. ? Built valuable relationships to achieve operational targets by communicating proactively with industry partners. ? Reported qualitative and quantitative analysis regularly, providing data-driven insights to senior leadership.