Bike

Health & Fitness

Experienced Vice President and innovator in product research and development, design, commercialization, global sourcing, and supply chain management. Proven and successful experience leading product go-to-market planning and marketing, as well as product lifecycle management. A robust and collaborative award-winning management professional with a Bachelor's Degree focused in Geochemistry from Middlebury College.

• Collaboratively lead and championed all internal and external efforts to pivot the PrimaLoft brand to be consumer-preferred, requested, and desired by FY2022.
• Successfully implemented and completed, a comprehensive global (quantitative and qualitative) brand audit and consumer, and emotive identification and alignment process to support and underpin all future company consumer-facing efforts.
• Conceptualized, designed, and implemented a five (5) year, cross-departmental, end to end, 360°, go-to & through-market (GT&TM) planning, steering, and measurement process and timelines for each of the PrimaLoft business segments.
• Mapped and aligned all current and future Research and Development,  Marketing, and Sales strategies, efforts, methods, and means to align with the current and future consumer and customer emotive needs and drivers.

Senior Vice President of Marketing

• Successfully transitioned, and integrated the existing Nathan Sports Inc. product design, development, and commercialization team along with Nathan originated product processes, timelines, and quality systems into a new, ground-up, multi-brand international entity, Shock-Doctor, Inc., DBA - United Sports Brands.
• Globally led and directed all product assortment planning, ideation, design, development, and commercialization for both the Nathan brand, as well as the Cutter's football gloves brand.
• Beneficially increased revenue productivity on individual items while decreasing the global assortment breath by twenty-two (22) percent.
• Further extended increases in product gross margins by an additional three hundred and twenty (320) basis points while maintaining a high ratio of incremental "new" product platform revenue growth vs. existing platforms while continuing to maintain a ninety-nine-point eight (99.80) percent first quality on first inspection quality standard across nine (9) distinctive contractor types in seven (7) countries.
• Collaboratively directed and led all significant global product introductions, education efforts, key account selling meetings, and assortment planning while assisting in the global transition from distributor-based selling and servicing model to wholly-owned entities.
• Measurably enhanced the Nathan product innovation halo through the recognition for and receipt of eight (8) new product innovation and best-in-class product awards.
• Collaboratively guided and led the Nathan portion of the current United Sports Brands internal transformation from a Branded House to a House of Brands and from a hyper-silo departmental organizational structure to a brand-centric organizational structure.

Vice President of Product

• Conceptualized, built, implemented, and managed, a robust multi-location (Burlington, VT & Sharon Hill, PA) seven (7) person design, development, and commercialization team.
• Successfully developed and fully integrated both a market-leading and profitable three (3) year product innovation pipeline and a well-defined, multi-disciplinary, stage gate-based, go-to-market product creation process, which led to a thirty-five-point three (35.3) percent CAGR from FY 2012 through FY 2015.
• Measurably increased the average product gross margins by five hundred and twenty (520) bias points while accelerating the ratio of incremental "new" product platform revenue by eighteen (18) percent.
• Significantly decreased time-to-market for both incremental "new" and updated product platforms by twenty (20) percent while achieving ninety-nine-point six (99.6) percent first quality on first inspection quality standard across seven (7) distinctive contractor types in four (4) countries.
• Achieved three (3) significant customer originated product innovation, quality, profitability, and timeliness award nominations in FY2013, FY2014, and FY2015 while earning several major product innovations and best-in-class awards, including the introduction of the world's first automobile (car to the runner) reactive lighting system.
• Successfully packaged, nationally presented, and sold Nathan Sports, Inc. to Shock-Doctor, Inc., DBA - United Sports Brands.

• Successfully conceptualized, implemented, and managed new product development, sales, sourcing, distribution and fulfillment strategies, structures, and staffing for a diverse group of global clients in the Outdoor, Action Sports, and Consumer Products market segments.
• Measurably helped each client to increase their respective top-line revenues, as well as net profitability through robust new product offerings, enhanced product margins, increased operational efficiencies, amplified sales per channel, and stringent expense management.
• Conceptualized and facilitated a number of off-site groups in strategic planning sessions. These sessions focused on the creation of client-specific, multi-year vision statements, strategies and, tactical plans as required for the client to achieve their corporate objectives.
• Provided professional skills counseling, input, and support for specific Senior Managers, Chief Operating Officers, and Chief Executive Officers in each respective organization.

President and Chief Executive Office

• Stabilized and overhauled the Timbuk2 Designs, Inc. corporate structure, staffing, operations, product development, and multi-channel sales efforts to increase the gross revenues by twenty-nine (29) percent and exceeded the Board of Directors approved revenue objectives by five (5) percent.
• Conceptualized and successfully implemented a profitable global product sourcing transition from a solo overseas "Agent managed" structure to a "Direct to" multi-country, multi-contractor structure with independent third-party QA/QC auditing of all production compliance requirements.
• Developed and implemented a series of comprehensive multi-departmental product development/launch and delivery strategies to capitalize and maximize both short-term sales opportunities and conventional bi-annual sales opportunities.
• Strategically managed, trained, and enhanced the existing Timbuk2 Designs, Inc. management staff to successfully integrate and maximize the efforts of the incoming permanent Chief Executive Officer.

Interim Chief Executive officer

• Increased top line sales revenue by forty-three (43) percent through strategic line conceptualization, merchandising, development and implementation.
• Significantly enhanced net profitability through the development and implementation of a highly successful textile supply chain management strategy.
• Successfully managed all aspects of a fourteen (14) member in-house Product Development department, including a two (2) person Materials Development and Management group, a twelve (12) person global Product Development and Merchandising team.

Vice President, Product Development and Design

• Conceptualized, designed, developed, and launched multiple innovative product lines for Burton Softgoods.
• Increased Outerwear, Handwear, and Bag category sales revenue twenty-eight (28) percent annually through the anticipation of market opportunities, appropriate line segmentation and planning, and on-time delivery.
• Conceived, negotiated, and effectively implemented a strategic supplier/contractor partner program for Burton Softgoods. This program substantially reduced product development lead-times and improved the consolidated gross profit margins for the group by over six percent during the past two production cycles. In addition, it helped to clearly define and implement market-leading research and development projects with the appropriate global development partners.
• Successfully managed all aspects of a multifaceted fifteen (15) member global development, sourcing, and quality control team.
• Effectively administered all aspects of the annual production and delivery process of over one million, two hundred (1,200,000) units at twelve (12) overseas factories.
• Worked naturally and beneficially with a diverse rider development team and a large global outside sales staff.
• Patented and commercialized the world's first fully seam-taped three-dimensional glove.

Jim Frazier: in Hinesburg, VT

Jim Frazier

Middlebury College