Jingyao Zheng: Designer of Publicity Department & Leader of Social Media Video Production in Pasadena, CA

• Managed social media accounts, responsible for visual design and publicity copy editing for the WeChat & Tik-tok platform. • Followed up on comic strip projects, including plot and storyboard design, typesetting, and advertorials. • Initiated Social Media Video project; supervised timeline and tasks; devised video topics and workflow.

• Discussed and critiqued real-time design works and themes with designers and USC alumnus. • Shared and discussed design career tips, portfolios, interviews with members and attended design events.

Worked with 24 teammates to create the series of cultural design for Los Angeles' MTA bus shelters; helped the team leader to manage timeline and tasks; analyzed local culture and history; evaluated feasibility of design. • Result: Built ideal rendering model for the bus shelters; designed cultural posters for Korean Town. Shadow Puppy Manual Book Spring 2020 • To comfort people's feelings and emotions during the lockdown in Covid-19, proposed an activity that people can easily do at home. • Result: Design a manual book for traditional Chinese shadow puppy, including storytelling, coloring section and craft. SELECTED EXTRACURRICULAR EXPERIENCE

Worked with the project founder to formulate a marketing plan for a dating app: studied the product features, target customers, and marketing strategies of the app that the company intended to develop. • Researched an in-depth competitive analysis with LovEd to identify competitors, evaluated potential opportunities. • Achievement: Constructed the design system (and designed application interface of the app, including visual effects display.

Participated in developing the pop-up store plan, including design simulation and implementation, display guidelines, product combination and space utilization; developed store layout strategies by collecting feedback and suggestions from clients. • Achievement: Designed the display of seasonal luxury products; enhanced the efficiency of interdepartmental interactions and communication.

• Managed weekly tasks for group members including schedule, supervisal and report to mentor. • Coordinated and negotiated design projects and deadlines with real estate, photography and law departments. • Achievement: Created the infographic and illustrations of the company's rebranding website, event posters and brochures; operated the design department's official Instagram. SELECTED ACADEMIC EXPERIENCE