Bike

Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Snow

Streetwear

Tech

Vinyl records

Digital photography

Upholstery

Furniture restoration

Film photography

Vintage audio

Film development

Dualsport motorcycles

Digital Marketing Strategist

Digital & Media

I’m an experienced digital marketing professional and people manager that thrives on seeing the bigger picture, and integrating diverse practices to reach the goals of companies and organizations. I believe in being a good human being, and leading with empathy to build teams of high-performing individuals that are personally fulfilled and passionate about what they can accomplish through their work. 

I've managed digital marketing and advertising programs for businesses across diverse industries; including Nuun Hydration, Organic Valley, Udi's Gluten Free, Vail Resorts, Gaiam, Evol Foods, Madhava Natural Sweeteners and Stio.

In my spare time I love to get out on hikes and climb, ride bikes with my family, take photos with my digital and film cameras, listen to records, and ride dual sport motorcycles. I admire 20th century modern architecture and design; and I enjoy restoring and reupholstering furniture. I'm also a fluent Spanish speaker and writer.

Independent practice to provide digital marketing services directly to clients. Manage projects and practices including digital advertising, organic search optimization, research and analysis, social media marketing and more. Previous clients include Madhava Natural Sweeteners, Michael Valenti (Veloist) and Imparture.

• Developed methodology for website search optimization and strategic content projects informed by keyword research and competitive analyses. 
• Effected 20%  increase in organic search traffic on MichaelValenti.com via keyword research, competitive research and site-wide optimization.
• Established Facebook and Google as primary sources of traffic and sales for MichaelValenti.com.
• Grew Facebook community for Michael Valenti through targeted ads.
• Developed digital advertising and marketing strategy for Madhava Natural Sweeteners.
• Effected 74% growth of Facebook community for Madhava in 3 months through targeted ads.
• Managed content, communication, advertising and social engagement for Madhava on Facebook, Instagram, Pinterest, Twitter and email.
• Managed creation of custom graphics and visual communication for Madhava, working with designers to design creative for ads, social posts, contests, promotions, email newsletters and more.
• Effected 20%+ decrease in bounce rate through improvements to homepage on SleepEasily.com (now SleepEasyMethod.com).

Led team of marketing specialists to develop and execute digital strategies to grow consumer base and increase DTC sales. Working across digital advertising, email marketing, organic search, paid search and content marketing; we leveraged first-party data and CRM platforms, analytics, audience segmentation and marketing automation to achieve success.

Highlights
• Developed digital strategy to achieve goal of engaging existing consumers; and reaching, converting and retaining new customers.
• Expanded paid media budget and redeveloped digital advertising strategy to support business goals of growing, engaging and converting consumer base.
• Worked with agency to overhaul digital advertising program that set DTC revenue records, increased reach and engagement rates, and achieved high ROAS on social channels and SEM.
• Oversaw maturation of email marketing program and expansion of audience segmentation to increase open and click rates.
• Oversaw Shopify product page UX improvements that reduced bounce rate, increased session duration and enabled customers to shop more.  
• Oversaw migration to superior Shopify product subscription platform.
• Oversaw creation of loyalty program to keep consumers engaged, attract repeat purchases, and encourage brand advocacy.
• Oversaw development of research-based content marketing strategy and digital ad campaigns that doubled traffic to blog. 

Contributions
• Improved website conversion tracking in Google Analytics and Google Tag Manager, and created custom channel grouping to categorize traffic in line with marketing activities.
• Trained employees on developing strategic content marketing plans informed by search, trend and competitive research.
• Introduced team project management, and improved collaboration and information sharing internally and with external partners.
• Introduced briefing and scoping processes for digital ad campaigns, email campaigns and web development projects.

Senior Digital Marketing Manager

Led a team of marketing specialists and web developers to execute digital marketing strategy across websites, content marketing, email marketing, paid search, organic search and more. Collaborating with agencies and vendors, we ensured a world-class experience for Organic Valley, Mighty Organic and Organic Prairie consumers.

Highlights
• Developed scalable inbound marketing strategy focused on interaction throughout consumer decision journey, and first-party data growth for all Organic Valley brands.
• Developed digital strategy spanning across content, social and email marketing; SEO and paid search to increase revenue for Organic Prairie.
• Oversaw strategic content and UX enhancements to support national media campaigns, exceeding KPIs for on-site engagement by users from organic and paid sources.
• Oversaw creation of Rootstock blog and co-founded editorial team — critical steps to strengthen digital strategy through content marketing.
• Developed strategic content plans to attract high on-site engagement from paid sources and organic search traffic for topics relevant to grass-based agriculture, and organic milk nutrition.
• Oversaw high-performing email marketing program that promoted content, advocacy, products and digital coupons; registering high engagement and above-industry-average results.
• Oversaw growth of paid search into major source of traffic source and store locator searches.
• Oversaw implementation of features to substantially increase email signups, including modals and conversion-oriented landing pages.
• Oversaw creation of OV Ingredients B2B site.

Contributions
• Introduced platforms to improve project management, collaboration and information sharing internally and with external partners.
• Introduced methodology for strategic content marketing plans informed by search, trend and competitive research.
• Introduced scoping processes for web development projects; including websites, campaign landing pages and custom applications.

Digital Marketing Manager

Managed inbound marketing programs and campaigns for clients including MagnetStreet, Michael Valenti and Workplace Answers. Executed organic search, paid advertising, social media, analytics and reporting, and research and strategy projects. Developed agency social marketing services, including social strategy, social traffic analyses, competitive research and training materials. Performed website technical audits and content audits, created audience research profiles and developed strategic content.

• Contributed to securing of Inflow's largest-ever inbound marketing retainer with Magnetstreet, aiding sales process by delivering social marketing capabilities presentation with tailored analysis and recommendations.
• Helped secure Inflow's first-ever social media marketing contract; highlighting community-building, content marketing, referral traffic and advertising opportunities on social channels for Magnetstreet.
• Created materials to communicate and promote agency social media analysis, research and strategy development capabilities to potential clients during RFP and sales process.
• Expanded marketing practices of long-time SEO clients to include content and social marketing and digital advertising.

Inbound Marketing Strategist

Managed and executed digital marketing programs and campaigns for clients including Evol Foods, STIO, Vail Resorts and Udi’s Gluten Free. Executed social and search marketing, search engine optimization, digital advertising, analytics and reporting, and research and strategy projects. Worked with designers and developers to create websites and custom applications. 

• Secured over $150K in revenue through cross-channel marketing, web development and digital advertising contracts.
• Became Facebook ad specialist and executed high-performing and cost-efficient growth and promotional campaigns for clients.
• Developed active social communities for clients through targeted ads, content marketing and daily engagement.
• Project-Managed design and development of websites, custom interactive apps, social profiles and mobile campaign sites for clients.

Account Supervisor

Developed and executed social media strategies. Managed social profiles, engagement, content marketing, campaigns, analytics and reporting, industry research, reputation management and staff training. Worked with editors to publish content on healthy, active and sustainable living.

Social Media Strategist & Web Producer

Generated and updated content for three sports retail websites, featuring products from major brands including Burton, The North Face, Marmot, Columbia, Nike, Salomon, K2, Bonfire, Arcteryx, Spyder and more. Designed graphics, captured and edited product photos; and wrote copy for ecommerce sites, blogs and email newsletters.

Site Production Assisant

Find out detailed information about Jo Rogel, Digital Marketing Strategist in North Bend, WA

Jo Rogel: Digital Marketing Strategist in North Bend, WA

Jo Rogel