B.A. in Communications with a concentration in Entertainment Business

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Producing art shows

Social Media Specialist

Specialist & Consultant

Responsible for developing and executing marketing campaigns for
CW Network across all digital and social media platforms. Charged with delivering innovative social media campaigns to drive tune-in and raise awareness in support of programming for the CW Network. Leading the way towards a revolutionary way to experience and discover new television shows and current programming. Setting goals and executing with passion & care. Internalizing the brand to engage the customer and deliver a premium experience.Plan and execute social media goals monthly to raise number of followers across all platforms, increase engagement and generate traffic to CWTV.com.Create social media content for Facebook, Twitter, Instagram, Pinterest and YouTube that is unique, interesting and share-worthy.

- Develop and implement social media marketing plans for The CW shows: The Carrie Diaries, Hart of Dixie, America’s Next Top Model, Breaking Pointe, Capture and The Next
- Launch new shows’ social media presence to market show premieres
- Maintain and foster quality community engagement for current shows reaching over 8M Facebook fans, 24K Twitter followers, 59K Instagram followers, 885K Pinterest followers, 10K Tumblr followers, 32K Google+ +1s and 12K Vine followers
- Liaise with writers, producers and talent to facilitate live tweeting events
- Manage promotional sweepstakes on Facebook, Twitter and Instagram
- Work with 3rd party vendors to launch and maintain various digital promotions
- Develop weekly social media performance report for EVP of marketing

Find out detailed information about Joanne Jimenez, Social Media Specialist in Newport Beach, CA

Joanne Jimenez: Social Media Specialist in Newport Beach, CA

Joanne Jimenez

California State Fullerton