Joanne Larsen: in SAN DIEGO, CA

Began as Junior Graphic Designer, promoted to Creative Services Supervisor/Lead Designer in Jan. 2011, and Creative Services Manager in July 2013 • Collaborated with Marketing Specialists and Merchandising teams to design and launch revenue generating e-mail campaigns and e-mail promotions fitting retention and re-activation strategies, and adapt those solutions through seasonality challenges, and the company's overall marketing strategy • Created and maintain website revisions and assisted Web Development staff in creating new/improved navigation, landing pages, streamlining conversion funnels and generating positive usability experiences • Supervised Junior Graphic Designers and Digital Content Specialists with individual tasks and creative direction, and ensured their individual success and overall team goals

Answered calls and provided information to distributors and new customers. Generated sales leads and follow-ups with potential customers/distributors • Prepared and quality checked outbound items for shipping, and completed proper documentation and invoicing records • Assisted in accounts, followed up with customers and their invoice questions, supplied copies and additional information upon requests • Repaired/replaced small assemblies, assisted main technicians, managed inventory and completed purchase orders for parts/supplies

• Assisted senior designer to create and produce Old Town San Diego State Historic Park promotional materials • Designed period-appropriate display banners and holiday flyers for Candlelight Tours 2008, created design elements from concept to production • Relayed design choices to Park Aides and Supervisors, and made appropriate changes to elements used in all pieces for accuracy and ease of interpretation