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Outdoor Content Creator | Photographer | Videographer | Graphic Designer | Bilingual Storyteller Helping Outdoor Brands Connect Authentically

Creative & Design

Tackle Express Website Design

TackleExpress.com – Website Design & Digital Optimization Project

As the Lead Visual Creative for Tackle Express, I oversaw a complete refresh of the brand’s digital presence with a focus on improving user experience, visual cohesion, and conversion performance. My role included redesigning core website layouts, creating new graphic assets, optimizing product pages, and improving mobile responsiveness to better reflect the brand’s identity as a trusted SoCal tackle retailer.

I modernized the site’s visual system using clean typography, improved color hierarchy, and consistent lifestyle-focused imagery that highlights real anglers and real gear. I also enhanced navigation flows, simplified product discovery, and implemented UX improvements that reduced friction on the path to purchase. In addition, I collaborated on seasonal landing pages, homepage hero campaigns, and educational content layouts designed to capture search intent and increase customer engagement.

Through ongoing optimization, creative production, and A/B testing, I helped elevate the brand’s digital storytelling while strengthening its e-commerce performance and overall customer experience.

I’m a photographer, videographer, and graphic designer based in Santa Clarita, California — creating authentic visual stories for outdoor and fishing brands.

As an angler myself, I understand the lifestyle from the inside out — the early mornings, the taxing patience, the respect for the water, and the connection to nature that drives us. Through Joaquin Media Co., I help brands capture that feeling and translate it into meaningful, story-driven content that builds community and trust.

My work focuses on outdoor, fishing, and conservation-driven storytelling — spanning photography, film, design, and brand marketing. Being bilingual (English/Spanish) allows me to help brands reach a wider audience across the U.S. and Latin America, connecting with the passionate community of anglers and outdoor enthusiasts who live to chase the next experience.

I’m always open to collaborations, freelance projects, or full-time creative opportunities with brands that value authenticity, craftsmanship, and environmental respect.

📍 Based in Santa Clarita, CA
💻 Available for remote or on-location projects
✉️ Let’s connect and create something that moves people.

Joaquin Media Co. is a creative studio specializing in visual storytelling for outdoor and fishing brands. I oversee content strategy, production, and post, collaborating with brands to produce photography, film, and design work that connects deeply with their audience.

Highlights:

Directed and edited branded video projects for Tackle Express, Promar & Ahi USA featuring authentic fishing lifestyle storytelling.

Produced cinematic product reels, social content, and lifestyle photography focused on angler experience and brand personality.

Designed visual identities (logos, typography, and palettes) for small to mid-sized outdoor brands seeking consistent, modern appeal.

Developed marketing strategies integrating social media, email campaigns, and eCommerce optimization for outdoor clients.

Fluent in English and Spanish, creating bilingual content for broader engagement.

Founder & Creative Director

Key Responsibilities
- Lead creative direction and production for all brand visuals — photography, videography, illustration, and design.
- Develop and execute email marketing campaigns in Klaviyo, including automations, list segmentation, and seasonal promotions.
- Manage and create content for social media platforms (Instagram, Facebook, TikTok, YouTube, Threads), including photography, video editing, and caption writing.
- Oversee website updates, UX improvements, and SEO optimization for tackleexpress.com to enhance user experience and conversions.
- Design digital and print assets such as banners, thumbnails, ads, and event materials to maintain consistent brand presentation.
- Capture and edit on-the-water and in-store content for product features, tutorials, and lifestyle storytelling.
- Collaborate with vendors and partner brands (Okuma, Z-Man, Deps, Promar, and more) on co-branded campaigns.
- Analyze campaign performance data to refine creative and digital strategies for growth.

Notable Contributions
- Strengthened brand recognition through cohesive storytelling and consistent visual identity.
Improved online performance through optimized web visuals and enhanced email marketing engagement.
- Produced multi-platform video series including Tackle Express Presents, showcasing local anglers and real-world fishing experiences.
- Elevated cross-brand collaborations, reinforcing Tackle Express as a trusted SoCal retailer and community hub.

Brand Creative Manager

As the Digital Content Manager for Promar & Ahi USA, I led creative direction and digital strategy across the brand’s media platforms — developing visual content that connects with anglers, outdoor enthusiasts, and retailers nationwide.

My work focused on storytelling that celebrates fishing culture while highlighting the innovation and reliability behind Promar & Ahi USA’s gear. From concept to publication, I managed the full content pipeline — photography, videography, design, and marketing coordination — to ensure brand consistency and impact.

Key Responsibilities:
- Produced and edited photo and video content for campaigns, product launches, and social media.
- Developed and executed content strategies that increased engagement and drove online sales.
- Managed digital marketing initiatives, including email newsletters, seasonal promotions, and collaborations with brand ambassadors.
- Oversaw brand storytelling — maintaining a consistent voice across website, YouTube, Instagram, and trade marketing assets.
- Coordinated with pro staff, influencers, and field testers to capture authentic lifestyle and on-the-water content.
- Designed graphics, promotional visuals, and packaging assets to support both B2B and D2C efforts.

Key Achievements:

Directed lifestyle and product campaigns that significantly increased engagement and visibility on social channels.

Strengthened brand presence within the West Coast and saltwater angling community through authentic storytelling and strategic partnerships.

Helped launch new products with coordinated visual rollouts across eCommerce, social media, and trade shows.

Digital Content Manager

Marketing Director and Radio Host for an outdoor radio show in Spanish

Marketing Director & Radio Host

Co-founded an online fishing apparel business with designs for anglers of all ages; responsible for managing facebook account to increase traffic to web page. Designing innovative T-shirt prints and all branding materials including literature, marketing materials, and photography.

Owner–Designer

Collected vital signs; provided counseling of birth control methods, STDs as well as medical and clinical terminations. Administered injections, performed venipuncture and finger-stick tests. Assisted clinicians with consecutive translations for Spanish-speaking patients during procedures.

Reproductive Health Assistant

Counseled clients in person and via telephone regarding Medicare and Medicaid law. Trained as a paralegal to report fraudulent Medicare claims; served in outreach programs at community fairs. Screened clients and helped them apply for savings programs and supplemental income

Health Insurance Specialist

Freelance Translator

Find out detailed information about Joaquin Espinoza, Outdoor Content Creator | Photographer | Videographer | Graphic Designer | Bilingual Storyteller Helping Outdoor Brands Connect Authentically 

Joaquin Espinoza: Outdoor Content Creator | Photographer | Videographer | Graphic Designer | Bilingual Storyteller Helping Outdoor Brands Connect Authentically 

Joaquin Espinoza: Outdoor Content Creator | Photographer | Videographer | Graphic Designer | Bilingual Storyteller Helping Outdoor Brands Connect Authentically

Joaquin Espinoza

UCLA

Santa Monica College