Joe Burley: Marketing & Brand Designer

Currently, I am the Marketing & Brand designer at Smarkets. Here, it is my role to manage the priorities and workload of the Marketing design team, as well as maintain and be the voice of the Smarkets brands. Working on brand campaign assets across a wide variety of mediums, from digital to OOH, it has been my responsibility to make-sure that all creative is consistent across all customer touch points. Working on this, while also championing the brand internally has allowed me to work on many large projects, including completely overhauling the brand playbooks and identity to echo the tone of voice and creative style of the Smarkets brands.

While working at Adaptable Travel, I liased closely with the marketing team to create all tactical assets for the company. This ranged from landing pages to printed booklets, from email campaigns to packaging. Working to a small budget and detailed marketing strategy, it was imperitive to hit goals and deliver work on time and efficiently.