Moto & Powersports

Yoga

Triathlon

Streetwear

Bike

Outdoor

Golf

Music

Dive

Fashion

Wake

Health & Fitness

Tech

Skate

Snow

Fishing

Swim

Lifestyle

Surf

Creative Agencies

Marketing Manager

Marketing & Sales

INFINITI NOW

INFINITI: Beyond The Algorithm 

Illinois Lottery: Gil Mitchell

Illinois Lottery: "Shopping" (Brand Spot)

Vrbo: After a Long Wait (Ft. John Legend)

<p>Strategic marketing leader with 13 years of agency experience, specializing in project management, client services, and operations. Proven track record of leading high-performing teams in the execution of complex, global B2C and B2B marketing programs across diverse industries. Expert in driving operational excellence, fostering efficient collaboration between internal teams and external partners, and consistently delivering beyond stakeholder expectations. Proficient in both digital and traditional media landscapes, with a talent for blending innovative strategies and creative solutions.</p>

Orchestrated global awareness, recruitment, and retention campaigns for clinical research studies; demonstrated expertise in managing complex projects, ensuring high-quality outcomes through meticulous oversight of all project facets, rigorous quality
control measures, and proactive identification and resolution of potential issues.
●   Designed and delivered comprehensive agency-wide training on document management and time tracking; accelerated
integration and proficiency in critical operational procedures, raising employee time tracking compliance by more than 40%.
●   Directed an interdepartmental committee in a major content management system transition and migration; devised and implemented strategic approaches, effectively maintaining continuity in client services and reinforcing agency adoption.

Senior Project Manager Remote

Deployed integrated marketing campaigns for product launches in the Biotechnology and Pharmaceutical sectors; led quarterly
assessment and planning, boosting team performance and program financial health.

Supervised the creation of cross-platform campaigns for INFINITI (Global and US) and Hotels.com, guaranteeing consistent
branding and messaging across all channels.
●   Coordinated with global teams to deliver Vrbo's "Your Together Awaits" campaign (2022 Effie Award, Silver - Travel & Tourism);
resulted in a 70% increase in site visits and 2x rise in gross bookings.
●   Applied original methods to streamline creative development processes; reduced campaign execution time by 15%, enhancing
resource allocation and profitability.

Senior Project Manager

Partnered with agency and client teams to cultivate seasonal and product launch campaigns for Starbucks; crafted compelling
client-facing materials, succinctly communicated feedback, and analyzed essential business data and insights to advance
campaign objectives.

Account Leader Freelance

Spearheaded the COHNNABIS division, driving strategic planning and implementation for key players in the cannabis industry;
stimulated investor interest and engagement, aligning goals with market trends through detailed industry analysis, and delivering
incremental revenue and growth opportunities.

Account Director COHNNABIS

Guided agency workflow for B2B and ABM initiatives across diverse sectors (Life Sciences, Manufacturing, Food and Beverage, Pet Care and Supplies); executed comprehensive annual communication plans and budgets, enabling client sales teams through
ongoing education, and introducing unique tactics that supported overarching priorities.
●   Championed business development initiatives; enhanced outreach and proposal development efforts, successfully onboarding
two major accounts in one year.

Senior Account Manager

●   Expertly upheld budgets, schedules, and internal workflow for high-profile clients (Blue Bunny Ice Cream, Bomb Pop, Honeywell, Vicks, Braun); maximized efficiency and precision, delivering on campaign objectives-across distribution channels-with heightened accuracy and speed.
●   Played a key role in establishing the Project Leadership department; defined vision, policy, and training opportunities,
strengthening interdepartmental collaboration, productivity, and value of agency services.
●   Oversaw sponsorships and promotions for key accounts; facilitated regional and national activations, boosting brand recognition
and customer experience.

Senior Project Leader

Led integrated brand and product campaigns as the primary liaison for Illinois Lottery and Corner Bakery Café accounts; drove
double-digit growth in sales and customer engagement.
●   Independently coordinated a pro bono campaign for the 100 Club of Chicago; skillfully leveraged agency partnerships to produce impactful creatives, elevating community awareness and boosting donations for the non-profit, without incurring any
expenses.

Account Executive

Find out detailed information about Joe Kowalczyk, Marketing Manager in Denver, Colorado

Joe Kowalczyk: Marketing Manager in Denver, Colorado

Joe Kowalczyk

Carthage College