Outdoor

Vice President at BENCHMADE

Marketing & Sales

I put employees, brands and consumers together to build more than just products, they are movements. I never settle. My career continues to be driven by believing in the product and the people who choose to live boldly. I dedicate my time, talent and energy to ensuring unique solutions that deliver real value and motivate others to join our movement.

Proud to be leading the incredible team at Benchmade via end to end Brand, Product, Creative, ECOMM, Brand Retail, Customer Service, Lifecycle and Go-To-Market Depts. 

Consumer focused leadership anchoring in deep story, incredible product and a passion to elevate the heritage and legacy of a family owned, American made brand to consumers across the globe. Get ready to know what quality and craftsmanship truly stand for. Yours, for life.

Vice President

Currently Vice President serving in a cross functional leadership role focused on departmental transformation and go-to-market excellence. Recently purchased by NorWest Equity Partners, Eyebobs recruited me to build their brand architecture in all channels and take a historically challenging internal structure and bring the team to an elevated executional level with common goals, KPI’s and brand values. I acted as the daily lead to CEO in sales targets, customer acquisition, trade, retail and consumer marketing strategy. Bottom up /Top Down brand planning with action-oriented solutions for scaling the business across all distribution channels, prepping the brand to sell. Growth focused role with ownership over the Marketing/Brand/WHLSL & Owned Retail channels.

Vice President of Sales and Marketing

Managing Director and CEO for Mammut North America. Managing full portfolio P+L, Sales, Finance, Marketing and Logistics for growth in the North American marketplace.

Managing Director - CEO for North America

I joined the team at Fjallraven North America to bring a strong leadership skill set for long lead brand planning and to tap into the emerging market for Fjallraven, ensuring a strong North American Brand Identity with the key values/heritage of the international Fjallraven brand. 

Key responsibilities include Brand Ideation/Development, Retail Flagship Prep/Launch/Buildout, Web/Social/ECOMM strategy and unification of the brand for all channels both INTL and North American focused initiatives. 

My senior management skill sets allow for quick to market planning and approval of both ideas, budgets and activations, pairing the big ideas with the daily business model to ensure that the brand is positioned for quick reaction and action in the apparel marketplace.

I served as the Dir. Of Marketing / Creative Director for Zeal Optics. I was brought on to take Zeal Optics through an entire brand overhaul, tasked to build/plan/market the new brand from scratch. My expertise within the action sports/outdoor industry and specifically the winter sports market allowed me to reposition the brand as a true competitor in the premium goggle and sunglass marketplace to capture the growing outdoor consumer interest.

My responsibilities included Business Planning and Development, Budgeting/Forecasting, an entire rebranding and marketing rollout of In-Store/Consumer/Social Media/Print. All aspects of the brand were rebuilt and repositioned. I liaised with the executive team directly to build a business from the ground up, creating a Sales/Marketing/Product vision that was strongly positioned for great and immediate growth. My key contacts and relationships that I have built throughout the outdoor industry has been a key component to the success that Zeal Optics is now positioned for. Increased brand growth immediately.

Director of Marketing / Creative Director

I was the Global Snow Sports Marketing Manager for Oakley. My daily responsibilities were marketing both sun and goggle planning. I focus on blending traditional marketing tactics with new emerging media markets to create a deeper penetration within the areas in which we are marketing. As well, I have a deep understanding of the Action Sports Industry outside of Oakley and have been influential in driving new initiatives for the brands to better speak to their target demographics. 

Major initiatives involved Oakley’s expansion into Asia and European Markets for which I developed and built brand plans and major brand event rollouts in each market from EU X Games to Oakley Air & Style Beijing.

Global Sports Marketing Manager

As Brand Manager for Shaun White I was responsible for creating and executing a full-scale marketing, performance and interactive program that would position Red Bull as a key partner in Shaun White’s brand. 

Major initiatives involved long lead and extensive planning projects/concepts for Global Market rollout focused around the 2010 Olympics. Created and Built the Shaun White Brand with Red Bull, leading to a Global Campaign around the Shaun White Private Halfpipe Project which lead to placement in Global Mainstream Media outlets and the Olympic Broadcast. 

Brand Development for SW/Red Bull Brand included extensive Event/Media/OOH/Social Initiatives and long lead vision and planning to execute the large projects that we had on the table. Worked closely with NBC/NBC Sports/ESPN/CAA/IMG.

Brand Manager-Shaun White

Served as the Athlete Manager for Red Bull’s Global Snow Program. A majority of my duties revolved around creating and executing a comprehensive marketing plan and campaigns around our Snowboard athletes to ensure that they have the necessary tools to stay at the top of their professional careers and telling those stories through the Global Marketing Networks. With an increased positioning on key growth markets of Australia and Europe. Duties include marketing development and execution, contract negotiation/graduation, scouting, performance targeting, budget management and trend forecasting to keep Red Bull constantly progressing.

Athlete Sport Manager

In this role I was tasked with re-vamping the Interactive Sports Marketing for Action Sports at Red Bull North America. I was challenged with creating cross-platform solutions that would integrate easily into a global corporate infrastructure. I was tasked with executing concepts that moved Red Bull into the Social Media age, positioning them as a leader and innovator. Daily tasks included managing a team of editors, filmers, communication specialists and third party vendors to deliver and evolve in the Interactive space, all within budgetary parameters.

Interactive Sports Marketing Manager

Duties include daily creation of original content for both the print magazine and the online website managing budgets and buyouts. Skills include: extensive editing knowledge, research, content creation and management as well as HTML, Photoshop, Dreamweaver, MS Word
Duration: June 1, 2006-2007

Associate and Online Editor

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Joe Prebich: Vice President at BENCHMADE in Lake Oswego, Oregon

Joe Prebich