Joel Castro: Owner/Operator in San Diego, CA

Founded company from start-up.

Responsible for $13M annually of technology sales across 54 retails stores within San Diego Area including Best Buy, Staples, Office Depot and Fry’s. Plan and execute training events ranging from in-isle to district level trainings. Presenting in front of up to 25 retail associates. Conduct consumer facing sales events at high-volume sales retailers to provide the larger ROI possible for Lenovo. Compile and provide competitor intelligence on new product launches and movements in retail. Consistently exceeded sales quota by 10% Secondary role in addition to primary occupation: Member of management team responsible for the development of field representatives located across the West region of the U.S. Conducted market visits to coach and mentor representatives providing in-the-moment feedback and/or corrective actions. Assisted in the development of training events.