Fashion

Lifestyle

Outdoor

Sales Manager

Top Management

Manage all aspects of sales for North America, Europe & Australia including Distributors, Wholesale, Retail Store front & eCommerce sales. I’m directly responsible for 4 in-house sales team members and 6 agencies representing Snow Peak in the Outdoor & Fashion markets.  I oversee that they are meeting our expectations for sales & product education within their assigned territory.  In addition I plan seasonal employee education programs for our wholesale accounts & sales reps. 
•	Manage national sales team of independent sales reps including hiring & firing..
•	Manage In-house sales team of 4 people.
•	Oversee the rollout of Snow Peak Apparel for AW14; including hiring of fashion agency, creating sales plan and oversee their performance. 
•	Overseeing Direct Sales Channel including Portland Retail Store & ecommerce business.
•	Experience working with large retailers both in Specialty Outdoor, Hunting/Fishing, Fashion Boutiques & Department Stores. Directly manage REI, MEC, Nordstrom & Amazon. Previously: Sport Chalet, EMS, L.L Bean, Urban Outfitters & Cabelas
•	Develop and manage sales programs, category initiatives, and monthly forecasts for wholesale accounts.
•	Plan and oversee 2 annual sales meetings with sales team.
•	Produce monthly sales information and review rep performance quarterly.
•	Negotiate discount/marketing programs with key retailers with revenue greater than $2M annually.
•	Set bi-annual product pricing while meeting gross margin targets and researching competitive products in the market to keep Snow Peak products pricing in line with competitors and foreseeing opportunities.
•	Develop and Implement marketing plan to increase product sales to wholesale dealers. Create incentive programs for W/S accounts & pre-season terms to assist with forecasting.  
•	Oversee distributors and key direct accounts in Europe, Australia & Canada. 
•	Attend and help with planning of all industry & consumer trade shows (5-7 yearly) both in N. America & Europe.
•	Develop detailed plan to bring 2-7 products to market per year, partnering with key launch retailers & coordinating with PR push.
•	Oversee daily operation of Customer Service Dept. including training & creation of SOPs for repeatable functions.
•	Instrumental in growing Snow Peak from $2M to a project $7.8M for 2015.

As Sales & Marketing Coordinator I assumed the responsibility of being the account manager for all Key Accounts and in-house NW Territory.  This consisted of product presentations, pitching seasonal sales programs, and managing inventory allocations for open POs. I also oversaw the direct to consumer marketing through email & social media avenues.
•	Assist in overseeing key accounts REI, Amazon.com, Sport Chalet, EMS, MEC in Canada, 
•	Responsible for NW Account Management, product seeding, in-store clinics & retailer marketing partnerships.
•	Plan & forecast sales for all in-house accounts
•	Directly manage Australian market, establishing relationships with distributors, plan and attend tradeshows, 
•	Create key marketing partnerships with brands & retailers, supporting independent reps with sales tools and marketing material. 
•	Introduced a MAP policy and oversaw the implementation & enforcement of this policy.
•	Directly oversaw the re-designing of product packaging for US focused products.
•	Plan logistics for bi-annual trade show including helping with set-up & tear down.
•	Help arrange all necessary fixtures needed for trade show.

Sales & Marketing Coordinator

Find out detailed information about Joey Tuma, Sales Manager in Portland, OR

Joey Tuma: Sales Manager in Portland, OR

Joey Tuma

Oregon State Univerisity