EMEA MARKETING DIRECTOR 

Marketing & Sales

19 YEARS SPECIALISING IN SPORTS & LIFESTYLE INDUSTRIES 

12 YEARS AS MARKETING DIRECTOR

FLUENT IN ENGLISH, SPANISH & FRENCH 

SKILLS:
MANAGEMENT, LEADERSHIP, CREATIVITY 
COMMUNICATION, DIGITAL, TRADE MARKETING

? INTERNATIONAL & EMEA MANAGEMENT
EMEA Marketing & Brand management: SPORT & LIFESTYLE
Strategic International Marketing Leadership
Definition of European Marketing strategies: GTM, Implementation & Budget Establishing the Brand “Tone of Voice”
Sports Performance & Lifestyle Marketing long-term vision: 5 years plan

? BUSINESS DEVELOPMENT
Conceiving Marketing guidelines in new territories
Growing the MTB Category to No.1 position in the European market

? ON-LINE & OFF-LINE MARKETING DEVELOPMENT
Definition & execution of global Marketing campaigns: ATL & BTL roadmaps & activation plans Elevating International “end consumer” experience

? INTERNATIONAL TRADE MARKETING
New International Shop in Shop concept development Development of global Sell in & Sell out tools
POS conception & global in-store / on-line launches

? DIGITAL & E-COMMERCE
Global “Marketing E-commerce” campaigns creation & development Long term Social Media strategy: brand DNA, Tone of voice, content ...

? INTERNATIONAL & EUROPEAN STRATEGY
Strategic International Marketing Leadership: SPORT & LIFESTYLE
Marketing strategy PUMA France: 20M€ / year
Team Management: PUMA France (15 people) & 3 agencies (PR/media/studio) KERING Coordination - Incl. Yves Saint Laurent - Gucci

 ? COMMUNICATION & SOCIAL MEDIA
Media planning management & analysis - KPI’s report: 5-10M€ / year
End Consumer experience & partnerships: 

? DIGITAL & INTERACTIVE CONTENT
Development & Management of International digital projects:
The After Hours Athletes - Le 114 @ Paris / PUMA The Quest
Digital Content production with PUMA “tone of voice”
Community management strategy & development

? TRADE MARKETING
Management of the Trade Marketing strategy & Merchandising teams (Sport & Lifestyle)
Sell In & Sell Out marketing plans
Shop in Shop - Store Customisations - In Store events

? SPORT MARKETING
Management & Development of sport marketing Elite contracts & marketing activations:
Girondins de Bordeaux, Stade Rennais, AS Monaco FC, Arsenal lobbying
LFP first national contract (L1 & L2 official Ball)
Antoine Griezmann, Olivier Giroud, Didier Deschamps, Sébastien Chabal, Robert Pires, ...

MARKETING & COMMUNICATION DIRECTOR

- Creation & Development of the Sport Marketing department:
- Development of Sport Marketing assets: PUMA France & PUMA International
300 Athletes & 5 Team Clubs management, Samuel Eto'o, Radamel Falcao
- PR Project Development - Music, Cinema & Event:
The Island, Michel Vaillant, Matthieu Chedid Tour & video clip, PUMA International's 4some

Sport Marketing Manager

- France's west region Event Manager " ADIDAS Forever Tour "
- Event Manager " ADIDAS Predator Cup "
- GTM local marketing plan implementation

Event Manager

- Public relations & local press relations
- French National Cup Final: organization of the Champions Party

Head of PR's Assistant

Find out detailed information about Johann Bondu, EMEA MARKETING DIRECTOR  in BARCELONA, B

Johann Bondu: EMEA MARKETING DIRECTOR in BARCELONA, B

Johann Bondu

sport University of Nantes