Snow

Waterskiing

Skinning

This snow bunnys' heart was stolen by the rocky mountains. everyday i look outside and am still blown away that the breath taking views are indeed real and not a facade. we have one giant playground and i wish it was recess all the time! i care a lot about the mtn communities and seeing the busniesses thrive

Locals happy and tourist dreaming about their return so i take pride in my commitment to seeing us sustain

Otherwise i would not get to call this place home! when i am not working you can normally find me: alpine/tele skiing

Rd/mtn biking

Camping or doing anything that involves exercise and playing outdoors. i love to travel and am extremely passionate about kids! i love marketing/branding...studying consumer/behavioral trends and demographics. i have the most zeal for seeing those around me happy!

Independent Contractor - Ski Model

Freelance & Contract

I am a curious, clever and driven marketing guru! I feel blessed to have gained such a vast variety of marketing skills across various industries and feel confident in my marketing abilities. That being said I have always found it important to match your passions with your work and I would love to find a career that was meaningful and gave back to the communities I love, the people I share them with and promote the things in life I find both crucial for vitality, as well as, the things I have the most zeal for! I am self motivated and can promise that I will always put 150% effort into anything I do as it will always be a reflection of who I am and I want to always better myself, grow and contribute!

K2 Skis Brand Ambassador - Brand Ambassador/Alpine Skier                                                                                              Rocky Mountains, Colorado  2012 - Present
Strive to fulfil sport enthusiats dreams by promoting unique & authentic lifestyle expereinces in the snow industry including: on-snow clinics,             
equiptment testing/reviews, broadcasting industry news, social media efforts & partaking in professional ski & lifestyle shoots.

Female Athlete Model - Independent Contractor/Brand Ambassador

Vail Resorts (VR)  - Ski Model, Independent Contractor		             		                             Breckenridge/Keystone/Vail, Colorado  2005 - Present
Ski Model to aid VR in reaching set marketing targets by partaking in ski & lifestyle shoots for both corporate fulfillment, as well as, to assist each individual resort with their distinct marketing intiatives. Highlights: lead model for Breckenridge powder day shoots, selected for corporate’s season pass commercial & Keystones new ski cat operations

Operated as the Marketing Specialist for the areas 1st digital media company during the start-up/launch phase. Recruited to work in conjunction with the founder/CEO in developing a fully customizable mobile technology platform. All efforts aimed to drive mobile experiences for clients by providing opt-in relevance to consumers. Developed proprietary technologies & marketing solutions that engaged people based on their interests, actions & location. Worked closely with tourism bureaus, media companies, affinity groups & governmental organizations providing flexible, turnkey mobile business platforms with sustainable revenue streams. 

- Produced a comprehensive proposal submitted to The Colorado Department of Transportation (CDOT) in response to the RFP for a mobile app; urHub prevailed defeating established mobile app companies services the transportation industry
- Launched the 1st app (’GoBreck’) in a collaboration with the Breckenridge Resort Chamber (BRC) integrating the BRC’s stat

Marketing Guru

Served as an Account Executive for the Rocky Mountain’s most progressive broadcast, digital & event group consisting of 12 radio stations.  Managed all aspects of radio assets sales, produced commercials, shaped marketing proposals, fashioned client specific events, hosted remote broadcasts, built effective marketing campaigns, supervised the production processes & handled all monetary collections. Provided clients with alternatives to traditional ‘on-air’ marketing solutions to generate supplemental revenue & gain further exposure by integrating the innovative online streaming, the new roaming mobile app, SMS, email touch-points, as well as, opportunities to participate in NRC signature events, social media campaigns, cross-marketing efforts, collaborative initiatives & sponsorship opportunities.

- Managed 75+ accounts (regional/national clients) across the 12 varied-format radio stations; including Spanish speaking clientele & station 		
- Nutured relationships with clients to maint

Account Executive

Roxy Mountain Project (RMP) Athlete                                                                                                                Vail/Breckenridge, Colorado
Skier/Snowboarder										              2005-2011
-	RMP “sought out the most talented skiers/riders who embody the Roxy vibe with their sense of fun, daring & confidence bringing the spirit of Roxy to the mountains”. Partook in coaching snow camps, leading on-snow demos, photo shoots, working expos etc.

Quiksilver

Acted as the Marketing/PR Manager, Business Representative & Communication Liaison for the Copper Mountain Resort Community; work efforts focused strongly on sustainability. Strived to continually improve the guest experience while concurrently aiming all marketing efforts towards increasing traffic & spending at all business entities. Aligned the merchant community through a unicifcation of strategy, efforts, resources & brand standards. Served on the Copper/Frisco Board; collaborating intiatives amongst the Town & the Resort.
- Produced the 1st Village Enhancement Report (a comprehensive study of the commercial entities) including: 1) needs assessment for conditions of public areas 2) initiatives to improve overall resort & individual merchants promotional strategies 3) tactics to create & 				   maximize compelling storefronts & product positioning
- Wrote the annual PR/Marketing Plan 
- Managed creation of new chamber website highlights: RFP, branding, navigation & content composit

Commercial Specialist

Worked to create a refreshed long-term strategic plan by re-establishing the NRO’s vision & strengthening the brand. Instituted short-term tactics with the objective to enhance the overall guest experience while securing long-term success by ensuring efforts hold true to the greater mission, ‘fostering the future of music’, while establishing & meeting both immediate & short-term targets. 

- Wrote the annual Marketing/Sales Plan
- Generated the annual Season Report using various means of measurement & trend analysis to determine evaluated results
- Collaborated efforts with key affiliates (local non-profits, local government & chambers of commerce) 
- Iniatiated the 1st coop advertising campaign
- Managed of 13 interns for the course of the Season; delegating duties & evaluating work with weekly individual and group reviews
- Established relationships with businesses in the hospitality industry to create joint marketing efforts via package promotions
- Designed the Colorado Music Alli

Marketing Manager

Preformed marketing to aid in the planning & execution of all PR & marketing initiatives. Scope of work pertained to the following key specialties: event management, generation & submission of PR/marketing materials to media outlets & strategic partners, directed photography shoots, represented Slifer Designs by serving as the ‘face’ of the company, handled all external correspondences, designed collateral & produced marketing materials, fashioned promotional initiatives, pursued award submission opportunities & integrated a 4-wall marketing customizable internal strategy.

- Conjured the concept, managed & hosted the 1st B.E.D. Party benefitting Habitat For Humanity (>$25,000 in donations)  
- Produced proposals & project speciifc presentations on behalf of Slifer Designs & Vail Resorts Development Company 
- Coordinated & stylized professionally photographed projects for the residential & hospitality divisions
- Submitted photography & press materials to media outlets
- Designed, dis

Marketing Assistant

Marketing for all members, coop advertising initiatives, rebranding processes, sales for publications such as Beaver Creek Magazine, Lead a new branding initiative Golf Vail Valley branding Eagle County as a golf destination, worked in conjunction with the hospitality and activity industries to create package promotions, served on the marketing committee, worked with creative agencies for Vail and Beaver Creek, handled internal graphic design needs for media and promotional efforts and more!

Marketing Coordinator

Find out detailed information about Johanna Alperin, Independent Contractor - Ski Model in frisco, CO

Johanna Alperin: Independent Contractor - Ski Model in frisco, CO

Johanna Alperin

Art institute of denver

University of Colorado Boulder - Leeds School of Business

University of new south

University of New South Wales