Johanna Alperin: Independent Contractor - Ski Model in frisco, CO

K2 Skis Brand Ambassador - Brand Ambassador/Alpine Skier Rocky Mountains, Colorado 2012 - Present Strive to fulfil sport enthusiats dreams by promoting unique & authentic lifestyle expereinces in the snow industry including: on-snow clinics, equiptment testing/reviews, broadcasting industry news, social media efforts & partaking in professional ski & lifestyle shoots.

Operated as the Marketing Specialist for the areas 1st digital media company during the start-up/launch phase. Recruited to work in conjunction with the founder/CEO in developing a fully customizable mobile technology platform. All efforts aimed to drive mobile experiences for clients by providing opt-in relevance to consumers. Developed proprietary technologies & marketing solutions that engaged people based on their interests, actions & location. Worked closely with tourism bureaus, media companies, affinity groups & governmental organizations providing flexible, turnkey mobile business platforms with sustainable revenue streams. - Produced a comprehensive proposal submitted to The Colorado Department of Transportation (CDOT) in response to the RFP for a mobile app; urHub prevailed defeating established mobile app companies services the transportation industry - Launched the 1st app (’GoBreck’) in a collaboration with the Breckenridge Resort Chamber (BRC) integrating the BRC’s stat

Served as an Account Executive for the Rocky Mountain’s most progressive broadcast, digital & event group consisting of 12 radio stations. Managed all aspects of radio assets sales, produced commercials, shaped marketing proposals, fashioned client specific events, hosted remote broadcasts, built effective marketing campaigns, supervised the production processes & handled all monetary collections. Provided clients with alternatives to traditional ‘on-air’ marketing solutions to generate supplemental revenue & gain further exposure by integrating the innovative online streaming, the new roaming mobile app, SMS, email touch-points, as well as, opportunities to participate in NRC signature events, social media campaigns, cross-marketing efforts, collaborative initiatives & sponsorship opportunities. - Managed 75+ accounts (regional/national clients) across the 12 varied-format radio stations; including Spanish speaking clientele & station - Nutured relationships with clients to maint

Acted as the Marketing/PR Manager, Business Representative & Communication Liaison for the Copper Mountain Resort Community; work efforts focused strongly on sustainability. Strived to continually improve the guest experience while concurrently aiming all marketing efforts towards increasing traffic & spending at all business entities. Aligned the merchant community through a unicifcation of strategy, efforts, resources & brand standards. Served on the Copper/Frisco Board; collaborating intiatives amongst the Town & the Resort. - Produced the 1st Village Enhancement Report (a comprehensive study of the commercial entities) including: 1) needs assessment for conditions of public areas 2) initiatives to improve overall resort & individual merchants promotional strategies 3) tactics to create & maximize compelling storefronts & product positioning - Wrote the annual PR/Marketing Plan - Managed creation of new chamber website highlights: RFP, branding, navigation & content composit

Worked to create a refreshed long-term strategic plan by re-establishing the NRO’s vision & strengthening the brand. Instituted short-term tactics with the objective to enhance the overall guest experience while securing long-term success by ensuring efforts hold true to the greater mission, ‘fostering the future of music’, while establishing & meeting both immediate & short-term targets. - Wrote the annual Marketing/Sales Plan - Generated the annual Season Report using various means of measurement & trend analysis to determine evaluated results - Collaborated efforts with key affiliates (local non-profits, local government & chambers of commerce) - Iniatiated the 1st coop advertising campaign - Managed of 13 interns for the course of the Season; delegating duties & evaluating work with weekly individual and group reviews - Established relationships with businesses in the hospitality industry to create joint marketing efforts via package promotions - Designed the Colorado Music Alli

Preformed marketing to aid in the planning & execution of all PR & marketing initiatives. Scope of work pertained to the following key specialties: event management, generation & submission of PR/marketing materials to media outlets & strategic partners, directed photography shoots, represented Slifer Designs by serving as the ‘face’ of the company, handled all external correspondences, designed collateral & produced marketing materials, fashioned promotional initiatives, pursued award submission opportunities & integrated a 4-wall marketing customizable internal strategy. - Conjured the concept, managed & hosted the 1st B.E.D. Party benefitting Habitat For Humanity (>$25,000 in donations) - Produced proposals & project speciifc presentations on behalf of Slifer Designs & Vail Resorts Development Company - Coordinated & stylized professionally photographed projects for the residential & hospitality divisions - Submitted photography & press materials to media outlets - Designed, dis

Marketing for all members, coop advertising initiatives, rebranding processes, sales for publications such as Beaver Creek Magazine, Lead a new branding initiative Golf Vail Valley branding Eagle County as a golf destination, worked in conjunction with the hospitality and activity industries to create package promotions, served on the marketing committee, worked with creative agencies for Vail and Beaver Creek, handled internal graphic design needs for media and promotional efforts and more!