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Experienced Marketing Affiliate and Strategist with over 10 years of practice within the Direct Response traditional and digital industry. Well versed at leading and creating results in all aspects of an advertising campaign   cycle for the financial, education and e-commerce verticals. Proven success in leading and working with teams by designing, optimizing and growing successful marketing campaigns internally and for clients. Skillful in communicating, collaborating, and creating synergy within all levels of an organization.

• Managing day-to-day client relationships that account for over $4M in quarterly spend on top tier publishers such as AppleNews, Outbrain, Taboola, Revcontent and MSN for Quicken Loans, Credit Cards and LowerMyBills.com.
• Optimizing campaign profitability and exposing new opportunities through rigorous creative and audience testing resulting in faster roll out of wins and increased 20% in affordable impression volume.
• Handling marketing launches for new products such as personal loans, solar and credit card, through Display, Mobile, Social, Affiliate and Native Platforms.
• Developing and implementing strategic marketing plans to achieve corporate objectives for both internal and client's products and services.
• Diligently overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions.

Marketing Strategy Manager

• Created, implemented and grew affiliate marketing strategy, including an email program revenue for LowerMyBills (i.e. Refinance and VA Loans) and ClassesUSA offers from $300K to $7.5M in one year while obtaining a 30% profit margin.
• Recruited and grew Affiliate partnership from 5 to 20+ in a span of 6 months.
• Analyze and optimized daily/weekly/monthly volume and performance data to provide offer recommendation feedback to all affiliate partners
• Responsible for developing strategy and managing growth of Core Digital Media affiliate channel while maintaining relationships with existing partners, recruiting new affiliates, negotiating deal terms, presenting to account management and achieving monthly and quarterly KPIs.

Affiliate Marketing Manager

Find out detailed information about Johanna Live-Meneses,  in Jurupa Valley, CA

Johanna Live-Meneses: in Jurupa Valley, CA

Johanna Live-Meneses

University of California