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Marketing Consultant

Specialist & Consultant

Innovative and detail-oriented, Johanna is a hardworking Marketing Strategist with 15+ years of
marketing experience in multiple industries. Johanna offers expert insights into creating digital
strategies that capture emerging market trends, as well as being highly proficient in project
management practices. Superb communications skills and knowledge of marketing metrics (ACOS
& ROAS) consistently enable the achievement of desired results and outstanding reporting
practices.

Collaborated with a variety of sales and marketing teams to increase brand awareness and enhance business development by building and maintaining relationships through strategy
development and relevant marketing materials.
• Planned and executed events and marketing programs.
• Determined optimal variation of, and resource allocation to media outlets by analyzing
consumer data to meet company's advertising goals.
• Adapted marketing plans to specific audiences based on primary and secondary research.
• Monitored survey data and made adjustments to marketing campaigns.
• Produced reporting system that provided real-time detailed data for up-level reporting.

Increased website traffic by average of 60% each month using progressive inbound marketing
techniques.
• Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of veterinary services and pharmaceutical products.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business
operations.
• Devised and deployed online marketing plans with effective SEO, social media and viral video
campaign strategies.
• Implemented marketing strategies, which resulted in 40% growth of customer base.
• Deployed well-coordinated campaigns, events and public relations strategies to facilitate
smooth and successful sales and branding initiatives.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Developed metrics and measured success in order to further penetrate marketplace.
• Kept all campaigns and marketing collateral in line with branding and focused on target
consumers.

Marketing Director

- Sebastopol, CA
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Considered business demands and customer preferences when developing pricing structures
and marketing plans.
• Established, initiated and optimized business development strategies based on company
targets, product specifications, market data and budget factors.
• Implemented marketing strategies with key accounts such as Amazon, Target, Macy's,
Bloomingdales, and others, which resulted in 66% growth of customer base.
• Orchestrated launch of app to expand market share.
• Consulted with Engineering to manage marketing initiatives promoting new sales features.
• Consulted with product development teams to enhance products based on customer data.
• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.

Senior Marketing and Sales Manager

• Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by 35%.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Grew territory by 20% through successful networking, partnership development and contract
negotiation.

Sales and Marketing Manager, Western Region

Increased credibility and client awareness by developing technical/non-technical marketing
collateral and presentations, public relations campaigns, articles and newsletters.
• Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
• Determined optimal variation of, and resource allocation to media outlets by analyzing
consumer data to meet company's advertising goals.
• Informed supervisors and company leaders on markets and regional sales needs to best meet
customer needs and maximize revenue.
• Maximized advertising efforts by developing content for media relations, corporate
communications and social media posts.
• Managed full-cycle marketing and advertising strategies including estimating costs, managing
resource allocation and adjusting production schedules.
• Developed campaigns and specific marketing strategies for clients.
• Wrote engaging and successful marketing, advertising and website copy.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for
persuasion.

Worked with assets of 52 television networks and related media to build marketing and
sales programs for a variety of clients and industries. Other duties included writing and editing copy, overseeing of commercial production.
• Sales leader in integrated media campaigns (2009, 2010)
• Salesperson of the Month (May 2009, July 2010)

Senior Account Manager

Find out detailed information about Johanna Wolf, Marketing Consultant in Petaluma, CA

Johanna Wolf: Marketing Consultant in Petaluma, CA

Johanna Wolf