JOHN BAROUS: Publisher at Bicycle Business Journal -BBJ in Fallbrook, CA

NATIONAL SALES MANAGER

As Publisher of Bicycle Business Journal, I am responsible for all content that appears in both the printed and digital editions of Bicycle Business Journal. I represent the magazine at industry trade shows and major events, also identifying and working with our contributing writers, I develop & maintain strong relationships with both our readers & industry manufacturers / advertisers.

Regional Operations Specialist // Regional Operations Specialist U.S. Census Bureau · Full-timeU.S. Census Bureau · Full-time Jan 2020 - Nov 2020 · 11 mosJan 2020 - Nov 2020 · 11 mos San Diego County, California, United StatesSan Diego County, California, United States After a thorough FBI background check I went on to supervise teams of census takers for the 2020 Census Count . teams of ten reported back to me each day. Maintaining the U.S. Census Bureau protocol and regulations were primary. I provided training to Census takers on how to conduct interviews and of the privacy regulation in reporting . The U.S. Census Bureau was a unique opportunity to provide a essential service not only to our Nation but also to me immediate community .

Overall operations manager with main focus on sales. Recruit and train territory sales representatives , offer support as needed and interact with dealer network at large. Attend major Trade shows Develop new business opportunities to meet trends. Help develop and implement strategic sales plans. Facilitate client requirements meetings - both in person and/or remotely using current online presentation applications. Report weekly sales forecasts. Develop market analysis to identify customer needs, price schedules, and discount rates. Stay current with client needs, completion, and industry trends. Deliver sales presentations/proposals clients with a successful closing rate. Develop and manage client and agency relationships. Product positioning, pricing, promotions, market research, sales and distribution. Responsible for assisting with sales/marketing and advertising campaigns. Maintain active participation and membership in networking organizations. Evaluate accounts

Manage and direct the day-to-day activities of the Sales Operations Staff. • Develop and maintain systems that use analytical data to optimize Sales Operations. • Streamline sales processes for inbound B2B sales including OEM Sales, 3rd Party Marketplace Sellers, Wholesale Customers, Retail EDI Partners and Event Sellers. • Collaborate with Domestic and International Sales teams to determine and manage inventory needs. • Coordinate with the Production Department to maintain appropriate inventory levels; forecast inventory needs. Manage inventory demands, SKU level forecasting and recommend inventory purchases. • Coordinate fulfillment needs with Warehouse management, including if additional resources are needed to apply finishing to products. • Plan exit strategies and transition plan for excess inventory such as targeted sales items, inventory reduction sales, and liquidations. • Assign and accept new leads to qualify new B2B Customers to the GreenWorld Wholesale community.

• Development and execution of a national sales strategy to achieve pre-book and annual sales targets. • Setting annual, seasonal, and monthly sales targets and provide the sales force with the leadership needed to achieve sales targets. • Managing all independent sales agencies, this includes hiring, coaching and measuring sales performance on a regular basis to ensure growth targets are always exceeded and to adapt as necessary to market needs. • Working with Kayman Sales and Marketing team to develop yearly promotional calendars with a focus on combining direct to consumer and wholesale sales strategies. • Managing independent rep activity at all applicable national and regional trade shows. • Development of pricing and promotional strategies that will result in increased sales and overall profitability. • Ongoing sales analysis, seasonal sales planning and long term forecasting. • Development and execution of key and major account sales strategies. • Travel to majors, key accounts

Having lectured at the Salvador Dali Museum for over 15 years I am one of the country's foremost authorities on the life and work of Spanish artist-genius, Salvador Dali. I administrate and write original content on the Salvador Dali FaceBook page with over 7.1 million fans. Contributing / creating on average of 2 unique posts per day with a associated evening poetry post in foreign languages . I research and submit other materials for publication with the Salvador Dali Society, Inc., of Torrance, California

As Editor-in-Chief & Associate Publisher of Bicycle Dealer Magazine, I was responsible for everything that appears in both the printed and digital editions of Bicycle Dealer Magazine, as well as in our Bicycle Dealer Magazine, Weekly e-newsletter. Further, I represented the magazine at industry trade shows and events, identify and work with our contributing writers, I developed & maintained strong relationships with both our readers & industry manufacturers / advertisers.

As the need arose to expand our sales potential I realized that the internet was the future of retail and basically all global commerce . Initiated first of two eBay sites that eventually grew to high level Power Seller status .Tens of thousands of transactions worldwide in the specialized bicycle categories.Sourcing and marketing product that would prove desirable and profitable became the focus of the endeavor

Retail Bicycle Industry Analyst and Consultant Retail and Wholesale Sales retail sales Florida Location : Clientele: Mixed middle-class, inner-city, “snow birds” and senior citizens. Niche Markets: Entry level, BMX and Adult Tricycles. Over 88,000 vehicles per day pass this location. Four-month complete, walls-out renovation of 6288 sq/ft building brought finished retail establishment on line for the 2004 holiday season. Initial market demands of senior citizens lead to a disproportionate number of adult trikes. Store successfully adapted to subsequent changing demographics.

Museum Docent , Artists Salvador Dali Teaching and public speaking. With an average of over 50 plus tours per year both public and private with groups to 600 persons. Received 1998 Outstanding Volunteer Award. In total more than 1000 tours & lectures given.... This was a non-paid position that I was passionate about.

Brick n Mortar retail Bicycle sales Clientele: Downtown Urban Dwellers, Seasonal Tourists Niche Markets: Entry-level road, mountain and BMX bicycles. A large building located within historic downtown Clearwater. Major renovations and build-out within strict local zoning regulations. Located Flag Base (Spiritual Headquarters) of Church of Scientology. Sold full cross-section of bicycles and accessories to Church staff and members. Long and Short-term Tourists purchased predominantly beach-related bicycles and accessories.

Brick n Mortar Retail Sales Family Bicycles and related accessories Clientele: Inner city, lower- and middle-class, ethnically diverse population. Niche Markets: Entry-level adult, BMX, road racing and mountain/all-terrain bicycles. Benefited from established location, The shop, which originated in 1976, was sold in 1991 to subsequently bankrupt new owner. Negotiated a favorable lease and streamlined and made operation profitable. Product lines and selection were greatly expanded in order to serve the new multi-faceted cycling community.

Retail sales Bicycles Clientele: Middle Class; IRONMAN™ triathletes, tourists and “snow bird” recreational cyclists. Niche Markets: Triathlon, beach cruiser, BMX, freestyle and road race bicycles. Start-up store near corporate headquarters of the World Triathlon Corporation (WTC). Also Sponge Docks tourist destination.. Worked closely with WTC and sponsors to build and ready bicycles for IRONMAN™ Hawaii as and local triathlons.

Retail Sales Bicycles Clientele: Upper middle-class; professional, legal and medical fields. Niche markets: Mountain bike/ATB, family bicycles, fitness, freestyle and BMX. High traffic freestanding two-user structure purchased for its location. Store was independently branded, designed and built. Prior Owner of 35 year old existing bicycle store retired and did not assign service mark or good will. Continuity with brand was not maintained. Leased and built out second space to unrelated retail user a complete build-out. Youngest non-legacy multiple store Schwinn dealer

Retail Specialty Bicycle Sales Clientele: Affluent recreational cyclists- the highest tax brackets. Niche Markets: High-end racing bicycles, custom-fitting, cycling boutique. Youngest non-legacy multi store Schwinn dealer. Assumed 20-year lease. "Bicycle boutique," housed within a 100-year-old home, provided catered to corporate executives from nearby Texaco, Pepsi and IBM headquarters and other affluent area residents. Purchased all assets, fixtures and inventory from previous unrelated merchant. Gross unit sales price was our highest to date.

Retail Bicycle Sales Clientele: Strong immigrant base, lower middle-class, ethnically and socially diverse recreational , commuter and commercial –use cyclists. Niche markets: BMX, entry-level adult and European road racing bicycles. Start-up store. Designed and directed and assisted in build-out. Store had the best performance on a dollars-per-square-foot basis due to demographics and demand in booming niche markets. Youngest non-legacy individual Schwinn dealer

Managed every aspect of busy retail bicycle business. Dynamic, shifting user market presented challenges in matching inventory to demand. The advent of "bicycle messengers" added an entirely new dimension to the market. Customer base was knowledgeable, participatory and well-funded for their cycling needs. Poor business planning led to the shop’s demise & prompted me to open my own store.

AYH leader of long haul youth cycling trips in North America. Was solely responsible for groups of ten teenagers grouped as 13-15 year olds or 15-18 years olds during Summer cycling adventures. Duration of the trips ranged from one week to two months or more (7-60+ days) AYH as part of the international version IYH was and remains a non-profit organization . The Metropolitan NY Council of the AYH is presently, the Five Borough Bike Club and Bike New York, Inc. (5BBC)

One of the most famous retailers in New York City. Exposed to a customer base with highest customer service expectations. Trained in trend forecasting and pricing of couture-level fashions. Planned seasonal discounts. Adhered to a strict four annual turns of entire inventory.   

Fashionable and trendsetting SOHO Art District clothing and accessory boutique. Hired, fired and managed seasonally adjusted staff between 10 and 20 employees. Attended trade shows and WWD fashion events. Forecasted & Purchased pre-season goods.

Sales and service experience. Mentored by two giants of the 1970s’ “bike boom” era in Metro NYC. Bicycle Hall of Fame inductee Al Toefield & his business partner Angelo Lorenzano. Tragically Al and Angelo both died from pancreatic cancer within a few months of each other in 1989 afterwards I had purchased the bulk of inventory /fixture remaining in the store. Al & Angelo are both here in spirit with me today.

Sales experience. Mentored by brothers Sal & Tony Corso giants of the 1970s’ “bike boom” era. Later as a retailer maintained a wholesale relationship with Corso Distributors for many years.