John Benigni: Freelancer in Huntington Beach, CA

• Complete freelance projects for clients in fields ranging from real estate (McCaffery Interests), to non-profit (Academy of General Dentistry), retail (HHGregg), and consulting (VentureQuest, Ltd., LLC) • Build, design, and manage websites using HTML and CSS, as well as PHP and JavaScript • Create SEO strategies using Google AdWords and Google Analytics • Track website traffic trends using link tagging to quantify user entry point data • Create logo designs and marketing infographics

• Maintain and update web content for the Tort Trial and Insurance Practice Section (TIPS) of the ABA through a content management system (Adobe CQ5/AEM), along with custom web pages built with HTML and CSS • Create and execute HTML email marketing campaigns using LISTSERV email list management software • Grow our presence and educate section members about social media outlets on Twitter, LinkedIn, and Facebook • Film, edit, and produce member and committee videos to create and expand a YouTube presence • Manage social media outlets using the Hootsuite dashboard • Provide art and design work for the web; as well as for flyers, posters, brochures and other print work • Monitored and interpreted web analytics from Google Analytics and Omniture • Created analytic reports to utilize data for improvement of SEO and organic search listings • Optimize user experience for 25,000 TIPS members • Provide staff support for section committees at national meetings • Research and purchase new tech equipment to keep our staff current

• Communicate with editorial, advertising, and development staffs to coordinate and produce online content for Meredith websites, including: Better Homes and Gardens, Parents Magazine, Every Day with Rachael Ray, Diabetic Living Online, Fitness Magazine, Ladies’ Home Journal, and Family Circle • Produce site content through content management systems (Adobe CQ5/AEM and Autonomy Interwoven/TeamSite) as well as custom pages and microsites built using HTML and CSS • Run website traffic reports and track user entry point data using Omniture marketing and analytics tools • Oversee cross-platform site transfers between content management systems and the transfer of newly acquired sites • Manage complete site redesign and architectural restructuring projects • Responsible for assuring the quality and accuracy of content prior to publishing to the internet • Retouch photography and create graphics for use on the web • Train and supervise contract workers on software and business practices • Was promoted internally during employment