John Bobey: in SAN DIEGO, CA

Started with the organization as a writer, earning a promotion to Editor-at-Large. Expanded the purview of the site and articles from niche focused to broad-based, engaging new audiences and heightening brand awareness. • Developed relationships and partnerships throughout the industry, leveraging a center of influence with key stakeholders. • Achieved growth from 100k page views per month to an average of 800k.

Joined the “green” mobile banking platform to lead and oversee all product, marketing, social, and UX content, ensuring an aligned voice, tone, and message across all communications and brand messaging. Delineated the brand manifesto, creating a cohesive vision enterprise-wide. Leveraged expertise and experience in content strategy to modernize and standardize all brand communications, establishing the market position and placement of the organization to optimize opportunities. Managed a team of 10+ professionals. • Conceived and launched a messaging strategy that led to 4X growth in customer acquisitions. • Attracted, influenced, and engaged investors through content strategy, resulting in successful Series A fundraising. • Aligned the strategies and objectives of designers, copywriters, technical teams, and engineers, orchestrating the efforts of multiple cross-functional stakeholders to align objectives and focus on the brand's strategic vision. • Created the company’s most significant, highest-performing ads, capitalizing on market insight, business acumen, and content development best practices to engage and attract audiences.

Transformed the organization’s efficiency by creating a streamlined approach to copywriting and brand content, boosting cross-functional collaboration, and transitioning from a strictly B2B operation to including B2C messaging. Managed all text development, including product marketing, product management, and digital, broadcast, and published media. • Authored the script for the company’s first national television commercial, heightening exposure and brand awareness. • Designed and produced the annual live event, “Bold,” capitalizing on extensive experience in live event production to revamp and improve the nationwide subscriber and customer experience. • Appointed by senior executives to partner with a selected team of leaders to execute a complete brand refresh, creating and launching an entirely new voice, tone, brand image, and logo. • Mentored, coached, and developed a team of 5 copywriters, effectively leading the team to support cross-functional business units, including marketing, content, product, sales, and support operations.

Served as the Lead Entertainment Producer for the globally recognized television show, executing pre-show work, prepping show hosts, and liaising with guests to create seamless on-show appearances and interviews. Additionally, edited clips and video assets, capitalizing on project management expertise and best practices to complete up to 10 segments weekly on celebrities, current events, and entertainment.