Founder

Executive

Developing the path for companies to navigate the Government and Commercial Market space to save time and exceed goals.

• Commercial Strategy Development
• Short to Long Term Commercial strategy
• Defining Market and Channel Opportunity
• Define Sales Strategy to lead to high adoption
• Federal Government Contracting
• Facilitate meetings with Government agencies and key program offices
• Assess current and future market needs
• Facilitate customer evaluations and reviews
• Work directly with customer to exceed their needs and shape product development
• Commercial Execution
• Solicitation review process
• Develop SOP for government RFQ and RFI opportunities
• Personal Protective Equipment Sales
• Sourcing and supplying personal protective equipment to government agencies and private industry to combat the Covid 19 pandemic.

Responsibilities:
Commercial Contracts
• Create short to long term commercial strategies for the program that are consistent with company values to include:
? GSA Schedules for Military and Law Enforcement purchases.
? Manage annual commercial price list and sell sheets  to be consistent with program margin goals.
? Establish and maintain a Prime Vendor and Key Account strategy that supports business model and leverages various contracting vehicles.
? Establish international business strategy consistent with the business model.
? Establish a customer service strategy specific to the marketplace.
• Develop and manage a global reseller and distribution network for program.
• Support the Government Program Development Lead on government proposal and tender solicitations.
• Work with the product development team for:
?  End user driven new product requirements.
? Development of products for market gaps.
? New product concepts to stay ahead of the competition in the space.
• Responsible for maintaining a key understanding of the state of government funding, and the government budgeting process, to incorporate into ongoing business planning.
• Develop annual Government priceless and prepare responses to RFP/RFQ
• Identify Fed Biz Ops opportunities and response strategies.
• Assist in implementing a Customer Resource Management (CRM) tool to track contracting opportunities and activities; including, quote generation and conversion, and contract performance.
• Work closely with inside sales team to track and deliver on opportunity requests.
• Work with Production Coordinator to ensure factory production meets or exceeds customer expectations.
• Develop and maintain a Supply Officer Customer Support strategy.
• Assist in the annual corporate budgeting process.

Marketing
• Build messaging platform to support government contract sales efforts and align with the values of the Patagonia brand.
• Work with Marketing team to develop annual workbook for commercial network and end customer use to help drive requirements.
• Work with the Creative Marketing teams on new product introduction efforts, trade show booth creative, and marketing campaigns.
• Coordinate trade shows and events both domestic and international.
• Coordinate product seeding strategies to facilitate user adoption and subsequent procurement.
• Work with Marketing team to develop communication strategy via social media.
• Work with creative and web teams to develop a web platform to showcase brand and to educate the government users on the products we make and procurement pathways.
• Act as an ambassador for the brand to the government and tactical marketplace, as well as within the Company and across external relationships.

Results
• Established a global commercial network throughout the US, Europe, and Australia.
• Expand the reach of the program far outside it existing customer base (US SOCOM).
• Contributed in creating a cold weather clothing system that is seeing rapid market adoption.

Lost Arrow Project; Commercial Contracts and Marketing Lead

Responsibilities:
• Establishing and managing Global  Commercial sales network for program.
• Manage Sales Agent teams in the US, Europe, and Asian Market.
• Build annual commercial forecast by region and globally.
• Establish annual demand plan for production cycles.
• Build strategy for each market and create a win execution strategy.
• Work with sales team to provide sales driven input for product development.
• Work as program ambassador for the brand in the tactical market space.
• Build budget for annual travel and commercial support.
• Meet directly with end customers to help shape requirements and support program development.
• Attend global trade shows to support the brand, customers, and dealer network.

Results
• Helped build the LEAF brand that was recognized as the premier  Government and tactical market clothing and pack systems brand.
• Grew the B2X program from $3 Million to over $20 Million in my division.
• Assisted in the development of larger B2G government contracts that were over $20 Million in 2017.  >$40M total annually.
• Established a best in class global dealer network selling Premium consumer products.

Global Commercial Manager B2X

Responsibilities:
• Responsible to create and executing global sales strategy.
• Sales training of sales force and in store sales staff.
• Manage Sales force of 18 sales reps domestically.
• Develop yearly sales forecasts, update on a quarterly basis.
• Collaborate with Operations group to plan and execute production plan and delivery.
• Strategize international sales plan and execute international sales development.
• Extensive domestic and international travel.
• Build the NEMO brand.
• Develop marketing plan and budget for advertising.
• Build the NEMO Ambassador Team program.
• Work with national and regional magazine editors to get all the NEMO products reviewed for annual gear guides.

Results:
• Grown company from less than to $150,000 in annual sales to $5.5 million in sales for 2010.  2011 Sales projected to be over $9 Million.
• Expanded our domestic retail network from 40 doors to over 160.
• Worked directly with large key accounts as project manager.
• Expanded sales to international market to Japan, Korea, Australia, New Zealand, Germany, Austria, France, South Africa, Norway, Belgium, Netherlands, Luxembourg, and the UK.
• Worked with military distributors to expand NEMO into the US Military selling sector.
• Worked directly with end military customers to develop requirements and build product to suit the end customer's needs.

Director of Sales

Find out detailed information about John Faherty, Founder in Kennebunk, ME

John Faherty: Founder in Kennebunk, ME

John Faherty

Massachusetts College of Art

Montana State University