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Digital marketing

Performance Marketing Manager

Marketing & Sales

- Create and optimize search and social campaigns across multiple platforms to ensure performance marketing goals are exceeded from top to bottom of the funnel performance

- Prepare reports that track performance metrics and present recommendations for future implementations in weekly client meetings

- Review metrics and A/B test campaigns to make strategic decisions for client success

-Strategized with clients to assure they are getting the best possible ROI for their advertising budget

- Created campaigns that included ad creation, copy writing, targeting and pixel placement

- Reviewed advertising metrics and optimized campaigns to make data-driven decisions that
improved clients’ success

Digital Marketing Specialist

- Planned and managed the social communities through posts and engagements for Facebook, LinkedIn and Twitter accounts

- Recognized trends and patterns and escalated issues outside the company policy

- Identified inefficiencies in workflows and suggested solutions

Social Media Content Analyst

- Reached and exceeded channel ROAS by strategizing, building and optimizing Facebook campaigns for each client

- Trained all new employees in paid social advertising to expand the knowledge of the Yazamo team

Paid Social Manager

Find out detailed information about John Hetu, Performance Marketing Manager in San Diego, CA

John Hetu: Performance Marketing Manager in San Diego, CA

John Hetu