John Hetu: Performance Marketing Manager in San Diego, CA

- Create and optimize search and social campaigns across multiple platforms to ensure performance marketing goals are exceeded from top to bottom of the funnel performance - Prepare reports that track performance metrics and present recommendations for future implementations in weekly client meetings - Review metrics and A/B test campaigns to make strategic decisions for client success

-Strategized with clients to assure they are getting the best possible ROI for their advertising budget - Created campaigns that included ad creation, copy writing, targeting and pixel placement - Reviewed advertising metrics and optimized campaigns to make data-driven decisions that improved clients’ success

- Planned and managed the social communities through posts and engagements for Facebook, LinkedIn and Twitter accounts - Recognized trends and patterns and escalated issues outside the company policy - Identified inefficiencies in workflows and suggested solutions

- Reached and exceeded channel ROAS by strategizing, building and optimizing Facebook campaigns for each client - Trained all new employees in paid social advertising to expand the knowledge of the Yazamo team