John Hudson: in Portland, OR
John Hudson

Portland | United States
Skills
No information
Industries
Lifestyle
Streetwear
Work experience
Sneaker
Founder | 04/2012 - 10/2019
PRODUCT MANAGEMENT & MERCHANDISING
• Managed a quarterly 250-unit Sneaker apparel line and executed proper merchandising strategies that yielded $40,000/year
• Worked in partnership with the Design, Product Management, Sales, and Marketing teams at Saucony to create a sneaker that met the desired $80 retail price point and market appeal and evaluated all prototypes to ensure correct details and workmanship in accordance with operating retail calendar goals
• Executed and managed the Saucony product creation process from inception to completion, with 100% sell-through in 60 days of 1200 units, yielding an overall revenue of $96,000.00
STORE EXPERIENCE & INNOVATION
• Transformed historic 1887 Charleston, SC carriage house into a state-of-the-art, immersive shopping experience featuring local and global brands
• Developed in-store experiences with local food, coffee, retail brands and musicians to drive acquisition and cultivation of customers
• Regularly featured local and regional photographers/artists in the space to heighten visual experience alongside product displays
CONSUMER INSIGHTS & DIGITAL MARKETING
• Developed online marketing and multi-channel plans across the appropriate channels and mediums, including email, paid advertising, Search Engine Optimization (SEO), social media, and on-site marketing
• Developed and executed creative ways to attract new customers and engage existing customers to achieve an outstanding customer experience
• Interacted with outside web development team to implement new features, such as website improvements, and to manage conversion rate optimization and workmanship in accordance with operating calendar goals
STRATEGIC PLANNING & CATEGORY MANAGEMENT
• Utilized metric-driven decision making within a yearly $250,000 buying budget for category management, future product volume forecasting, consumer demand, geography and trend awareness
• Conducted regular, detailed analyses on product line health to increase profit opportunities and productivity and to stay on top of industry trends
• Identified and mitigated potential challenges using agile decision-making practices and end-to-end strategies
COLLABORATION
• Partnered with Saucony and Oliver Cabell to determine design and consumer insights throughout product campaign development
• Collected and digested data to present a clear story in both written and verbal presentations for brand partners
• Effectively communicated across business units and with distributed key stakeholders
• Worked with local/national professional athlete, celebrity and fashion influencers
ENGAGEMENT
• Managed internal team of 4 people to build strong relationships, culture, and team spirit
• Partnered with Puma and Saucony to curate and develop personalized brand experiences for the community
• Created social media content to drive engagement and ambassadorship of new initiatives and products with our 8,000 Instagram followers
• Implemented a sustainable product initiative that increased revenue by 50% and helped lower the impact on our environment
Parkdale Mills, Inc.
Team Manager | 02/2011 - 04/2012
• Supervised production line in accordance with plant policies and procedures
• Efficiently trained and managed 35 employees comprising one team
• Adhered to tight production deadlines in a fast-paced environment
Footaction
Sales Manager | 08/2008 - 02/2011
• Created an excellent customer experience through expert product knowledge and a highly engaged sales team
• Delivered on sales, operational, visual, customer experience and merchandising expectations
• Coached and motivated team members to achieve sales objectives