Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

- art

- sports

- entertaining tv/movies

- fashion on all levels

- lover of all foods

- lover of all music

But mostly hip hop/rnb

Brand Manager

Top Management

I am a very personable  individual with a great  work ethic. I love to  succeed and learn from  my failures. I  understand that every  opportunity given is a  gift not to be taken for  granted.

New and existing account management + partnerships

●   Acquire new lifestyle/specialty accounts
●   Client relationship manager
●   Manage new business and existing accounts
●   Manage partnership communications with NBA2K
●   Manage west coast trade show logistics

Sales AND Marketing Consultant

Efficiently plans, strategize, and execute brand vision


●   Developed and executed brand marketing/communication strategy across multiple platforms
increasing revenue 200% to LY in 2 years (DTC and B2B)
●   Digital marketing: SEO, A/B testing, funnel marketing, Email, SMS, ecomm analytics
●   Created and managed production calendar improving delivery to market by 6 weeks
●   Created and managed SKU strategy and assortment to improve turnover and inventory position
●   Product development: boardshorts, outerwear, fleece, pants, walk shorts
●   Created go to market strategy and calendar
●   Worked with and directed outside digital ad and PR agencies
●   Collaborated with Vast Team Manager in leveraging athletes during promotions and converting their
audiences to customers
●   Logistically supported my Team Manager and athlete roster on all trips
●   Acquired travel visa's for our foreign athletes ensuring all required documents are met
●   Ensure all spending is tracked and adjusted for
●   Performed weekly and monthly business analysis tracking and reporting KPI's
●   Negotiated a partnership with MLK Jr. Community Hospital supporting frontline workers with apparel and supporting their employee mental health program through surfing

Grow brand metrics, product, and partnerships

●   Plan and execute brand communication strategy across multiple platforms
●   Create sku plan and guide product development to stay within target costs
●   Establish new partnerships/collaborations and manage deliverables
●   Create and execute activations/experiential/events calendar

Brand Consultant

Community Manager	- Efficiently operates retail functions and executes events that connect the brand with the community

●   Coordinate all tasks necessary to efficiently run a pop-up retail experience from a positive inventory and revenue position
●   Provide insight on product movement and feedback to DTC and Design Teams via re-caps/meetings
●   Develop strategies with Retail Ops Team to keep costs within budget as the Community Space evolves
●   Communicate with Marketing/Product Teams on delivering key Hurley Brand Experiences via Printing
Press, workshops, and athlete meetings
●   Plan with Sports Marketing, run of show and communicate athlete involvement/participation during
Hurley Surf Club activations (At the beach and in the brand space)
●   Experiential/event marketing planning and programming: US Open of Surfing

Brand Community Manager

Energy Coordinator   - From planning to execution, support team on events to exceed consumer experience

●   Events: US Open of Surfing, Agenda, Hurley Pro: Trestles, Pendleton Woolen Mills
●   Communicate inter-departmentally project needs, and ensure all project objectives are met
●   Support event partner/vendors to ensure all obligations agreed upon are met, and successfully deliver
Hurley Brand experience
●   Athlete liase for internal retail experiences and external consumer facing executions
●   Product specialist, delivering key seasonal products to Hurley Brand influencers and athletes
●   Co-lead on Metro Link partnership, executing Hurley Brand digital, experiential and retail marketing

Hurley Energy Coordinator Stretch Role

Buying Coordinator- Ensure SKU counts and assortments reflect the inline retail buying strategy

●   Understand the marketplace, market mapping, and how DTC informs its market/consumer
●   Support brand decisions in marketplace
●   Deliver consumer right assortments that accelerate demand for Hurley/NikeSB
●   Provide season performance feedback via monthly recaps
●   Managed SKU count and focused on key categories to drive profitability and growth
●   Evaluate risk VS reward on inventory positions for Hurley, NikeSB and third party brands
●   Order entry and maintenance

Hurley Buying Coordinator Stretch Role

Find out detailed information about John Ito, Brand Manager in Los Angeles, CA

John Ito: Brand Manager in Los Angeles, CA

John Ito